Adam Veron on how to Manage a Real Estate Business During the COVID-19 Pandemicby Simon Morris I am a freelance writer.
The real estate industry had been in decline in the United States since March, when lockdown and social distancing measures were put in place. However, the industry is now springing back into action in many parts of the US. The real estate industry is different now than it was pre-pandemic. Real estate transactions are down as compared to this time last year. The pandemic has forced the real estate industry to come up with new rules regarding showings and closings, in line with existing local public health rules and regulations.
As per https://edition.cnn.com, it is now mandatory to schedule an appointment well in advance for an open house. There are often waivers that need to be signed before exploring a house. Moreover, all parties must come equipped with hand sanitizer, masks, boots, and wipes. Real estate experts like Adam Veron believe that many of these protocols will be sticking around for the forseeable future.
Some Effective Tips from Adam Veron for Successful Real Estate Operations
Focus Your Attention on Connecting Via Social Media Platforms
COVID-19 has had an immediate, unexpected, and intense impact on various businesses across the globe. Industries are transforming overnight. Employees have started working from home to uphold social distancing and isolation policies. In the real estate industry, agents are facing issues in conducting their day-to-day businesses. Home walk-throughs, open houses, and meetings with prospective clients have all been negatively affected by the coronavirus pandemic.
In such dire circumstances, it is of pivotal importance to stay connected with your client base. As most people are compelled to stay at home, you should opt for social media platforms to connect and engage with all your potential customers. You must stay connected to not only your clients, but also your general community on popular social media platforms, as many people who were not planning on buying a home before the pandemic have now decided to look at the market. Do not miss out on leveraging the power of platforms like Facebook and Instagram. As families leave big cities and head to the suburbs and countryside, now is the time to widen your network and seek out clients from every walk of life.
Consider Opting for Automated Solutions
While you are focusing on the changes that are required of you per local regulations, make sure to not let your everyday online content suffer. By automating all your social media posts, you could end up saving a lot of time while focusing more attention to the unique needs of your clients and your real estate agency.
Realtors should focus on communication via email, telephone, or teleconference/video. Prospective and existing clients can be engaged through Zoom, FaceTime, and other cutting-edge video conferencing tools.
If your clients are worried about the risks associated with stepping into potential homes, that should not stop you from trying to pursue a sale. Realtors are now showcasing listings by seamlessly integrating 3D and video tours online.
When it comes to real estate, a business can boom no matter the climate. Realtors are conducting business by live streaming open houses, recording walkthroughs of listings, keeping in touch via phone/e-mail, etc. Adapt your business and you will reap the benefits. Just make sure to stay positive, and be patient!
Created on Sep 16th 2020 13:19. Viewed 46 times.