Articles
Adam Veron on how to Manage a Real Estate Business During the COVID-19 Pandemic
by Simon Morris I am a freelance writer.The
real estate industry had been in decline in the United States since March, when
lockdown and social distancing measures were put in place. However, the
industry is now springing back into action in many parts of the US. The real
estate industry is different now than it was pre-pandemic. Real estate
transactions are down as compared to this time last year. The pandemic has forced
the real estate industry to come up with new rules regarding showings and
closings, in line with existing local public health rules and regulations.
As
per https://edition.cnn.com,
it is now mandatory to schedule an appointment well in advance for an open
house. There are often waivers that need to be signed before exploring a house.
Moreover, all parties must come equipped with hand sanitizer, masks, boots, and
wipes. Real estate experts like Adam
Veron believe that many of these
protocols will be sticking around for the forseeable future.
Some Effective Tips from Adam Veron for Successful Real Estate
Operations
Focus Your Attention on
Connecting Via Social Media Platforms
COVID-19
has had an immediate, unexpected, and intense impact on various businesses
across the globe. Industries are transforming overnight. Employees have started
working from home to uphold social distancing and isolation policies. In the
real estate industry, agents are facing issues in conducting their day-to-day
businesses. Home walk-throughs, open houses, and meetings with prospective
clients have all been negatively affected by the coronavirus pandemic.
In
such dire circumstances, it is of pivotal importance to stay connected with
your client base. As most people are compelled to stay at home, you should opt
for social media platforms to connect and engage with all your potential
customers. You must stay connected to not only your clients, but also your general
community on popular social media platforms, as many people who were not
planning on buying a home before the pandemic have now decided to look at the
market. Do not miss out on leveraging the power of platforms like Facebook and
Instagram. As families leave big cities and head to the suburbs and
countryside, now is the time to widen your network and seek out clients from
every walk
of life.
Consider Opting for Automated
Solutions
While
you are focusing on the changes that are required of you per local regulations,
make sure to not let your everyday online content suffer. By automating all
your social media posts, you could end up saving a lot of time while focusing
more attention to the unique needs of your clients and your real estate agency.
Realtors
should focus on communication via email, telephone, or teleconference/video. Prospective
and existing clients can be engaged through Zoom, FaceTime, and other
cutting-edge video conferencing tools.
If your clients are worried about the risks
associated with stepping into potential homes, that should not stop you from
trying to pursue a sale. Realtors are now showcasing listings by
seamlessly integrating 3D and video tours online.
Conclusion
When
it comes to real estate, a business can boom no matter the climate. Realtors are conducting
business by live streaming open houses, recording walkthroughs of listings,
keeping in touch via phone/e-mail, etc. Adapt your business and you will reap
the benefits. Just make sure to stay
positive, and be patient!
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About Simon Morris 
I am a freelance writer.
149 connections, 0 recommendations, 323 honor points.Joined APSense since, March 14th, 2019, From Los Angeles, United States.
Created on Sep 16th 2020 12:19. Viewed 411 times.
