Articles

A Minimalistic Design Could Take Your Site A Long Way

by Liz Seyi Digital marketing manager

Less is more’ may be a ubiquitous phrase, but it can also be a very wise one. Certainly, many an Online Marketing Agency In The Uk has received a request to design the kind of minimalistic site that seems to be all of the rage these days. There are good reasons for such popularity, too.


Think about it: a site that looks minimalistic in its design – for example, by utilising a simple framework with only the most modest and tasteful colour and typography choices – gives your brand a very ‘Zen’ vibe. With so much blank space compared to sites that are trying harder to impress, your visitors will feel like they can ‘breathe’, instead of being distracted by clutter.


Other potential benefits of a minimalistic site design include:


  • Not having to use as much content. This may seem to go without saying. However, we aren’t necessarily just talking about not having to spend as much time and energy creating content. What we’re referring to, is the opportunity to focus the visitor’s attention on what’s truly important, while purging any old and irrelevant content from your site.

  • Easier navigation. A simpler site design doesn’t have as many navigation elements to confuse the visitor. Fewer navigational options means a more natural flow from one part of the site to another for your visitors.

  • It’ll be more straightforward to maintain. If you pile up flashy features on your site, there’s more that could possibly go wrong with it down the line. Do you want to give your development team unnecessary headaches? We’d hope your answer to that is “no”.

  • Your server won’t be weighed down. An overloaded server is a problem for those both maintaining and visiting a given site... and it’s more likely to happen if your site is loaded down with videos and other complex elements. A minimalistic site design helps you to sidestep all of this.

  • The site will look amazing on almost any device. A site with fewer elements is more likely to look impressive, even on devices with the smallest of screens. So, from smartphones and tablets to desktop computers, a minimalistic website design approach enables you to cater to them all.

Does a minimalistic aesthetic sound like a good match to your brand and its requirements? If so, call PENNInk Productions on 020 8144 7931. We are a comprehensive Online Marketing Agency In The Uk, with expertise in website design, Search Engine Optimization Agency (SEO) and all of the associated support – all ensuring that your firm can thrive all the more in 2019.



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About Liz Seyi Magnate I   Digital marketing manager

1,784 connections, 62 recommendations, 5,559 honor points.
Joined APSense since, March 14th, 2016, From London, United Kingdom.

Created on May 3rd 2019 04:33. Viewed 297 times.

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