A good marketing strategy can help you thrive in the untapped solar market

According to the latest research, the solar panel market potential in the United States is promising and tempting. Without a doubt, the demand for solar energy will only continue to go up in the coming years. With the push towards creating carbon neutral businesses, there is now a stable foundation that can be capitalized upon by investors like you.

It is, in fact, pretty easy to enter this highly profitable market and thrive. All you really need is a practical marketing strategy. In the solar panel business, many companies market the old-fashioned way with a Yellow Pages ad and perhaps a radio spot. This might be paying off right now, but pretty soon, a lot more competition is going to break into these local markets. Most solar companies are not marketing effectively, leaving an opening for your business to advertise and distinguish yourself.

First and foremost, you need a website.

Solar is perceived as cutting-edge technology, so to make your business stand out, you need to have a cutting-edge website – not one that costs thousands of dollars, but one that looks professional. A professional site will surely give you a leading edge over your competition.

Exhibit your good work

You will need to have information about the successes your business has had in the past, and the best thing to do is to get testimonials from past clients. This will give your business instant credibility. If possible, video testimonials will be the best way to go.

Answer all the relevant questions

Potential customers have plenty of questions about solar including installation procedures, rebate issues, and energy savings. An excellent idea for marketing your solar business is to acknowledge these questions in the FAQ section of your website. This will easily help you position yourself as an expert in the solar field among your audience.

We are at the dawn of a solar revolution in the United States. Every aspect of the solar industry is undergoing exponential growth. Triple-digit expansion in solar photovoltaic (PV) cell manufacturing, to the need for solar sales associates, to the huge demand for people who know how to install solar panels properly. Opportunities abound everywhere – make the most of them by kick-starting your business with a solid marketing plan.

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Created on Nov 26th 2018 23:20. Viewed 339 times.

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