A First-Timer’s Guide to SEO

by Fusion 360 Studios Digital Marketing Specialists

In the world of content marketing and digital marketing, getting content seen by the public is the number one goal. An essential strategy to getting online content seen is through search engine optimization, or SEO. Brands and companies from Utah to the East Coast use this method. Search engine optimization can be confusing at first, so here are eight frequently asked questions and answers regarding search engine optimization.

1. What is search engine optimization?

Search engine optimization is a strategy in which businesses or people can get their online content seen by more people through the use of search engines like Google.

2. How does it work?

When publishing online content, people may use keywords in an effort to help potential consumers find their content, and rank higher on search results. In an ideal scenario, keyword-heavy content would rank among the top research results. 

3. How long does it take to see results?

It depends, but SEO can be a lengthy process. People in Utah and other states who work with SEO frequently know that patience is particularly valuable.

4. How can one get quick results?

There are several ways to get fast results, but these methods are typically unethical and can result in punishment from the search engine itself.

5. What are some bad strategies?

Bad strategies, also called black hat strategies, include things like keyword stuffing, hidden text and unrelated links; these are generally frowned upon by search engines.

6. Do black hat strategies actually work?

Yes, but only for a short time. Black hat SEO strategies usually cause a website to face punishment from the search engine, and a website may lose its spot in the results list. From Utah to the Atlantic, black hat is just not the way to go.

7. Can anyone use search engine optimization, or just businesses?

Anyone can use search engine optimization, but just like anything else, it requires practice and experience.

8. How can one learn more about search engine optimization?

Anyone can find more information online. Several sites talk about search engine optimization in great detail. Also, many media professionals have to use search engine optimization frequently, and they can be a great resource for more information.

Hayden Ratliff writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well. Follow on Twitter

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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