A Content Anatomy (Certainly Worth Your Attention)

No, this is not another post to tell you how to write.

No, we are not going to talk about the title, headlines, introduction or conclusion.

Surprisingly, we are not going to tell to write for your audience and we are not saying to target the correct keywords or emotions of your audience.

Now, being said what we are not going to say, let us say what we are actually going to say.

??

Confusing, isn’t it?

Well, basically, this article is about how to craft a content with all the elements that your readers actually want to read. Having these elements in your content, you can get maximum engagement and some fans of your writing too.

This is a world of competition and not like the old times when your audience has to read whatever you are writing because there is no other place to get the information. The quality content that you are creating is not much different than your competitor’s. So, it is necessary that you have that spark that makes your content stand out.

Let us start how you actually have to write a content.

#1. Opening with a fear or a story

The best way to get the attention of your readers is by opening your article with fear or negativity. Everybody faces some problems in life and if any article addresses their problem, it gained their attention already. Every article is about answers and solutions, so it is nice if you open it by writing about the issues that you are going to bust.

Another greatest weapon of this century is the storytelling. Your readers are not numbers, they are real people. They work hard and they face setbacks. Craft a story and keep it close to the reality. Make the audience connect with the very first line.

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRYa1W1G9nBajZhHzr1S9ljTx4irCR7Y16xVNUAReKk-CgNtFL5

#2. Proceed by stating the facts and reality

This is time for some reality check. State the facts about the issue. For example, if you are writing that consistent content is the major problem that the SEO services are facing, state the percentage. If you do not have resources to conduct your own survey, use the survey results of some other agency (with permission). People want to know that they are not alone and then they will pay more attention to your article.

#3. Remember the good old days

Next step is to take them down the memory lane and tell what happened in the old times and how the problems used to be solved. Well, this section can both be positive and negative. You can tell them that in the past, they didn’t have resources or you can tell that in the past, people had patience and they were ready to compromise.

https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcSjIZ17J6RDuyjYb7Oxa3kaXUqk_F2StqI8dbHoaK2BXV48pHTk

#4. But…

Just after you are talking about the old days, write that the present time is much different. Today, marketers have resources and they are motivated to solve the problem faster than before. Or you can tell that today’s audience does not have patience and they want everything right now. They do not give a second chance.

#5. Lend a secret or use some humor

So, you have made it clear that the situation is the worst that can happen. This is time to lighten the mood. This is time to lend them a secret that no one knows. This secret is full of hope or humor. This section of your content is the introduction to the solution that you are going to present. It tells the audience that they are lucky to read this article because their problems are going to go away for good.

https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcRB1nyvPlgs1vVpQ76EKZ25IWgcYS5I8fKlc7gYh_-6Zjbe4P5N7g

#6. Be an inspiration

Present the solution but with proof. Tell your readers that you or some other firm also suffered from the content consistency but they found out a solution for it. Write about the technique that they used and it is working for them.

#7. Give your readers a power

Tell your readers that only they can solve the problem and if they cannot, no one can. Tell them that they are the hero of their story who has to save the day. Give them the power of excitement and confidence to solve their problems on their own. Write that gone are the days when they had to depend on others.

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSTYL9pbUfT2WCpGAdenjvON-YSwyOwMunXbhKVC3XxPKZVTlpsmg

#8. How about a little surprise?

This is the time that you think about sales, after all, it is all about profits. Tell your audience that you have the perfect product or services to help them work faster and better. Gain their attention by describing how easy and useful your products is. Highlight the best feature of your product. Sell your product like a perfect salesman.

#9. Focus on the urgency

Also, remember that you have to sell products now. Write that the audience needs to take the action fast otherwise, the problem may escalate. Tell them that now is the perfect time to take an action

#10 There is always a hope

End your content with a hope that everything is going to be alright. No matter how bad the situation is, there is always a way to fight it and win. They should not lose hope because it is the only thing that keeps you going after failures. Empower the audience with positivity.

https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcSr0vh4uNYp_6wlY98vJ5A2rPMGqJAnQgz7Fw22tylcqlUCKY0J

Writing a content with all these elements, you can become their favorite writer. Not only they will wait to read more from you, they will make recommendations too. Writing for the SEO Firms makes one thing pretty clear; a good content is one for which you will go out of the way to read as a reader. If you do not like your content, no one else would. So, firstly, learn to love your writing, if you do not, keep improving until you do.

This is what we have to say, if you like to add something to this article, or you disagree with any of the points mentioned here, please comment below. We would love to hear from you.