A comprehensive list of criteria to gauge the creditability of a sales training program

If there is one thing that both modern and age old marketing strategies swear by, then that is the fact that salesman skills center around not what you sell, but exactly how you sell it. The best sales training program teaches you to do just that; making your personal sales pitch and building on it to defy customer resistance every time.
All effective sales training courses fulfill the criteria listed below:

Criteria 1: Verification of the program by exclusive research
By rule of thumb, one should trust only those sales training providers who illustrate the creditability of their programs by a real proof, also called major performance indicators. Anyone who appears to beat around the bush or make excuses of privacy for not showing evidence should be ousted from your list right away. Do, a proper research on the training provider and make sure he/she matches your requirement. You can only be motivated if you trust on the trainer.    

Criteria 2: Documentation of sales process
Several sales training programs rely upon random tips and techniques that have no scientific premise whatsoever. These same training companies also churn up these arbitrary ideas to boost performance in specific situations only. If the same situations do not arise, the validity of these programs are threatened. Thus, it is always safe to opt for a training program that presents well-established processes, flexible enough to adapt to all selling situations.

Criteria 3: Alignment of the sales program with the buyer's process of decision-making
Ineffective training fails to train the process that is based upon the common thought process of customers and their buying decisions. When sales representatives pro actively treat or anticipate customer resistance, sales manifest without objections. Effective sales trainers and programs teach intricate details of a consumer's buying process and align their sales methods with their decisions in a stepwise manner.

Criteria 4: Process based on differentiation
When sales reps identify their needs correctly, they are able to proposition themselves, the company and its services into a combined whole, which brings forth higher profit margins and sizeable sales volumes. The training program should seek to outline your company's unique selling proposition accurately and teach it for use as a template that can be used to make maximum sales.

However far-fetched your targets are, the best sales training coach always makes it achievable for you. PhilmJones is a remarkable motivational speaker who can be credited as a competent sales skill tailor too. He presents regularly on international platforms and associates with people over time to time presentations as well as conferences. Visit his website at http://philmjones.com/ for more details.