A Beginner’s Guide to Search Engine Optimization (SEO)

by Kevin Smith Author

According to studies, about 75 percent Internet users don’t look beyond the first page of search engine results. Hence, it’s important for your business website to be featured in the top search engine rankings to increase organic web traffic. Search Engine Optimization (SEO) is a key Internet marketing strategy that can boost your search engine rankings, increasing lead generation, and boosting revenue. Most business owners want to approach SEO via DIY means, however, SEO involves various tasks and processes, and is best handled by professionals for optimal results. A digital media agency in Atlanta can implement effective SEO techniques that will boost your online presence. This article outlines the basic principles of SEO, read on more to find out more about SEO.

Right Keywords

SEO works to increase your website ranking in search engine results, and the best way to achieve this is to include the right keywords in your web content. Keywords are the top words or phrases that relate to your business category, and which users most often use as search terms. There are many online keyword tools that will give you an idea of what keywords are popular for your business, however, it’s important to know that popular keywords will also have lot of competition for search engine rankings. Selecting the right keywords requires a trial and error approach, and finally you’ll get the right combination of various types of keywords that will make it easy for search engines to index your web pages.

Optimal Website Design

For users to stay interested in your website and for search engines to find and index your web pages, it’s important that your website features a user-friendly layout and navigation menu. A well-designed website, which loads fast, and makes it easy for users to find the information they need within three clicks is key to a great user experience. A digital marketing agency with expert web designers can design and build a cutting-edge website for your business, which will result in the best user experience, and also boost your search engine ranking.

Fresh Content

SEO revolves greatly around fresh and unique content that will be helpful to users. If your content helps users, they’ll stay on your website for longer, which search engines will recognize and reward you with a higher ranking. Updating your website with fresh content will also give you an opportunity to incorporate relevant keywords, which will help your SEO efforts.

A digital media agency in Atlanta will help you a devise a strong SEO plan that will improve your online visibility.