A 3-Pronged Approach to Drive Ecommerce Sales

Can a mobile app company drive sales for an e-commerce business? How can the solutions offered by a technology services provider empower a business venture in increasing revenues? Read on to find out.

With global e-commerce sales projected to exceed $1.7 trillion (econsultancy), the online retail ventures are expected to up their game by significant notches if they are to increase their business’s ROIs. Of this trillion-dollar global market cap for the online retail industry, mobile commerce is expected to generate nearly $300 billion of the total revenues. Speaking of which, data from Shopify further shows that mobile devices now account for more than half of e-commerce traffic, surpassing desktops 50.3% to 49.7%, albeit marginally. For e-retailers to survive and sustain in an increasingly competitive space, it is only feasible that they continuously innovate and formulate new strategies to woo consumers.

However, finding the right tune to engage with the customers can be tough, more so if they are online for they have varied choices as well as browsing habits. Collaborating with an ecommerce web development company can yield a wide spectrum of insights on factors like consumer engagement, acquisition, and product marketing for the e-retailers, apart from allowing them to deliver top-notch customer services.

Mobile Commerce set to Grow

With the widespread proliferation of smartphones and other mobile devices, it is no surprise that mobiles account for nearly half of e-commerce traffic. Most consumers now connect with retailers via their mobile devices, making it pertinent that an ecommerce business create mobile-optimized or responsive websites. For businesses that do not have an in-house IT department or lack the requisite systems architecture, an ecommerce web development company can be of assistance. This, in turn, will facilitate the online retail businesses to offer a seamless consumer experience with an increase in site traffic and subsequent conversions.

Personalization and Targeted Audiences

E-retail businesses are driven by the need as well as the demands to customize their websites or mobile applications to present their customers with a more engaging digital shopping experience. At 30%, targeting and personalization is the highest priority segment for digital ventures, closely followed by content optimization at 29% (source: eMarketer). A mobile app company can help ecommerce businesses in the creation of personalized campaigns targeted at specific user segments, in turn paving the way for enhancing the share of spend per customer.

Loyalty programs

Loyalty programs do pay off – take a look around and you’ll find that there are a variety of loyalty programs, right from the simple points-based ones to the ones offering exclusive privileges. They are the most effective form of marketing, with 86% of global marketers concurring to the effectiveness of such programs. Integrating a loyalty program into the retailers’ web or mobile apps is a yet another option of enhancing the buyer’s shopping experience. A mobile app company can assist these ecommerce ventures in not only designing, but also in implementing such programs into their applications as a part of the business’s marketing endeavors. In a research conducted by 451Research, it was found that 37% US shoppers used mobile apps for rewards programs either for collecting or redeeming points.