9 Marketing Trends for 2023
by Siya Tech Digital Marketer9
Marketing Trends for 2023
We are already in the time of the year in
which many companies and Youtube channels take out the crystal ball to decipher
the marketing trends for 2023.
There is no doubt that given the inflation
we are experiencing and how complicated the economic situation is, businesses
are facing certain difficulties that they did not have a few years ago. Nobody
said it was easy but neither was it impossible
That is why I wanted to focus this article
on marketing trends in 2023 as a realistic review of what is coming and that
you can apply in your business or online store.
Digital Marketing Trends for the Next
Year
1.
Conversational marketing: the importance of interacting with your customer
Paradigm shift in marketing. Go from
“talking” to “listening”, or better, to conversing. Perhaps, until now, you
have practiced one-way marketing in which you addressed your customers without
expecting a return.
Clients want personalized attention and
have the chance to talk to you about any doubt, problem or opinion. In
addition, this will allow you to strengthen the relationship with your
customers and forge a more lasting relationship.
To do conversational marketing, there are
solutions such as chatbots or having a direct contact via WhatsApp. In fact,
WhatsApp for Business offers tools to be able to implement instant messaging on
your website.
If you want to promote a more direct
relationship with your customers in 2023, I invite you to keep conversational
marketing in mind.
2.
Native advertising to beat ad blockers
Raise your hand if you have ever installed
an ad blocker in your browser...
I tell you a fact. 47% of all Internet
users use ad blockers according to data from Digital Information World in 2019.
And I bet that percentage will have increased in these years.
Ad blockers are extensions that allow you
to remove advertising banners or even the ads that appear in YouTube videos.
From the user's point of view, it is a relief, but from the company that is
investing to impact the target audience, not so much.
We are increasingly used to the blindness
of traditional advertising, so in 2023 we will see more native advertising.
What exactly is native advertising?
It is a type of advertising that adapts to
the medium in which it is inserted and with that it stops being less intrusive.
So much so that it is not really perceived as advertising because it complies
with the format and editorial line of the medium in which it is inserted.
However, it should be remembered that these
types of publications must indicate that they are sponsored for legal reasons.
Still, don't think of them as "typical
advertising." Rather, it is content that provides useful information to
the user even if they sign it or talk about the company that sponsors it.
If you want to read more about this type of
advertising, read this article on branded content. Surely you get some idea of
marketing trends to try in 2023.
3.
Influencer Marketing: Leveraging Third-Party Audiences
90% of marketers recognize that influencer
marketing is one of the most effective strategies for marketing campaigns.
Perhaps for this reason, this type of
marketing will be quite relevant in 2023.
But what exactly is influencer marketing?
It is nothing more than trusting your campaigns in content creators with niche
audiences where the link and credibility is previously worked.
That is, leveraging on the audiences of
others to reach your target audience through a close voice that has the power
to influence a certain topic.
If we think in terms of ROI (Return on Investment)
it is 30% according to the Ogilvy PR Influencer Trend Report.
Few strategies achieve this percentage of
return.
If you think that the subject of
influencers is for young people and certain sectors, you are wrong. Nothing is
further from reality.
Since time immemorial there have always
been influential people. You just have to try to find out who the people in
your industry are, in which channels they work and see how you can collaborate.
Do you dare to try it?
4.
Shorts and short videos on social networks
If already in 2022 we have seen a high
growth of short videos, in 2023 it will be the dominant trend in social
networks.
YouTube has greatly promoted shorts and Tik
Tok is at the forefront in terms of user growth and downloads. And again, if
you think that these networks are for young people… you are wrong!
I invite you to take a look at what your
competitors are doing on these social networks. Do you use short videos? How do
they do that? Take note to try to join the car too.
5. Video
marketing to replace photos in your online store
Yes, I know that video marketing has been a
marketing trend for a few years. But I want to make it more specific and I dare
say that by 2023 it will be a trend to use video within the product sheets.
Being able to see a video about what a
product is like, how it works, how big it is, how it looks in the hands of
another person, is priceless. You can't get that with static images. Also check
descargar
videos de twitter
There are platforms such as VideoWise that
allow you to incorporate videos into product sheets to convey a much more
realistic shopping experience.
6.
Marketing automation to be more effective
Marketing automation or marketing
automation allows companies to use powerful tools to implement their marketing
campaigns. The particularity is that it does it more efficiently thanks to the
integrations and data.
7.
Incentive program to improve recurrence
The recurrence of purchase is something
that all businesses pursue. TRUE?
It is always said that it costs more to get
a new customer than to retain an existing one. With the price competition and
similar products that exist today, it is essential to promote incentive
programs to achieve recurrence by customers.
This marketing technique is one of the
easiest to implement. You can do it by segmenting your customer list and
sending an email with an offer or discount to those who have previously
purchased. Or, if you have a physical business, printing coupons to stamp them
every time they make a purchase to give away something when they get X stamps.
Yes, I know this has been around for
looooong years. But what I'm going to do is rescue it, give it a spin and adapt
it to get repeat customers and not go to the competition.
8.
Artificial intelligence vs. dataless marketing
If already in 2022 Artificial Intelligence
was more in trend than ever, imagine in 2023... Thanks to the data that
companies collect, they have access to the tastes and needs of customers.
This allows for personalized advertising.
And attention, because the personalization that we will see will include the
name or even previous purchases. This certainly generates more empathy. Or not.
It can play against and, in certain
sectors, create rejection to customers.
Because yes, it is getting more and more
difficult to do marketing due to restrictions and tracking permits. So, I leave
a question hanging in the air, how to do marketing without data?
We will have to see how it evolves. I just
wanted to comment on it because yes, Artificial Intelligence allows us to reach
new territories BUT it is not always possible because it depends on data that
we do not always have and it is becoming increasingly difficult to obtain them.
9.
Augmented reality and showrooms within the mobile
I end with a technological trend and with
great importance in e-commerce. With the rise of online shopping, it has become
critical to be able to show users what the product is like. And yes, I have
mentioned that video marketing can be a solution.
But here I go further. We will see more and
more stores incorporate the option of being able to virtually test a product.
Surely you already know the case of being able to see how a type of makeup,
sunglasses or even furniture looks.
This is possible thanks to augmented
reality. And I believe that in 2023 we will see a great advance and
"popularization" of said techniques in smaller stores and not in
large ones like Amazon or Ikea that already have it.
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Created on Nov 17th 2022 10:39. Viewed 168 times.