9 Amazingly Easy Ways To Writing Your Greatest Sales Letter Ever
It is very common that people who are new to Internet marketing
will face with difficulties writing their own sales copy - a job called
copywriting. Nevertheless, it is amazingly easy if you follow these 9
easy ways:1. Headline
The most important thing in a sales letter is the headline, it can't be emphasized more. Use a red headline to grab attention. Make sure the headline is catchy, in bigger font, and preferably in the font Tahoma.
2. Attention
You need to start your sales copy by getting the prospects' attention. After the headline does its job, you'll need to get your prospects' attention by telling them what they are seeing here. Tell them right away what they are getting in the sales letter they are reading now.
3. Interest
You've got your visitors' attention, what you need to do next is start telling them a story and have them interested in what you have to offer. Interest them by mentioning what You have for Them - them, them, them, you're always thinking of the benefit on Their side!
4. Desire
When they are ready to know what you want to offer them, then it is a good time to make them want it more. Mention how your product is able to change their lives, tell them how bad things can turn to good after getting your product - always remember that it's about them, not you!
5. A Call To Action
Already have them thirst for your product deeply now? Great - you are now going to sell them the product. Urge them to buy your product, tell them that they must have this product of yours.
6. Long Copy
It is proven more than enough that direct sales letter with a long copy of a single page works the best to sell a product. This way you can list out everything your prospects need to know and wouldn't let them have a moment to be confused at all. You get their attention, interest them, explain everything, get their desires out and Bam - sell them the product.
7. Testimonials
Nothing is better than a proof from people who have their lives changed because they purchased your product. By providing testimonials, you get a third party to support you and that urges your prospects into buying more easily. We rather purchase something people recommend, don't we?
8. Clean and neat sales copy
You don't want to clutter your sales copy with fancy colors, graphics and so on. It is important that your prospects focus more on your words, the texts rather than the design of your sales letter, color of the background etc.
9. Write a story
A good sales letter will need to hook its readers without fail. We are used to finishing a single task - in this case, a story since young. Ever watched an exciting movie and stopped in the middle because you need to accomplish some other things? It feels voided if you do so, right?
This is the same case, people will try and finish every story they read, especially an interesting one. If you can write a good story and keep your prospects hooked right down until the order button, you succeeded.
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Comments (9)
Amit Chakraborty7
online marketer
Hi sergio thanks for the recommendation
Paul Krokhalev5
Internet Marketer
Great work,very usefull.Thanks
Sergio Felix7
IT Pro
Hey Praveer,
I did pick up a few key points from your article.
Although from what I know, sales pages are not as effective as they were before (that's why building rapport while giving great free content, converts more than a regular sales page these days)
As a recommendation you should really get your own .com domain, you have a really cool blog there.
Wish you plenty of success buddy, have a great day!
Charly C.6
Risk Manager & Affiliate Marketer
Very usefull , thanks a lot ...
Marcy McManaway7
Marketing Specialist
Nice Article... Very informative...
Genome7
Great workdone..Praveer, i couldn't agree more what you have mentioned regarding testimonials..:)
Randy Mason6
Merchandise@Olegeeza
Very informative guide to writing copy ads thx
Manali Patel7
SEO firm
Hello Praveer, Nice and interesting article for writing sales letter. keep on doing the good work.
Hiren Vaghela6
SEO Associate
Praveer, This is something interested to know. Keep sharing your valuable idea here.