BKC Solutions Debuts Multichannel Content Marketing Strategy For Contractors
Home improvement contractors fill an important niche in any community, but traditional advertising strategies are rarely effective at helping them access local, actively interested customers. That can be a problem for both the contractors, and the homeowners.
BKC Solutions has a new content creation strategy, that's been optimized specifically to help local contractors get information about their services in front of customers, exactly at the moment that they are interested in hiring a professional.
The Organic Advantage Over Ads
The new strategy from BKC Solutions avoids traditional ads, captive marketing tactics, and any kind of pay-per-click or temporary listing. Instead, it uses interesting content about local contractors to help secure the top organic spots in the search listings.
While the top organic spots are below the "Sponsored Ads," research shows that these top organic links get approximately two out of every three clicks in the search results.
"Content creation puts you on the map, in the top listings, long term," explained BKC Solutions founder, Brenda Chedester. "It's not just a sponsored link leading to your website, you get blogs, podcasts, videos, and more, all explaining what services you offer, and how you can help."
The whole process is managed by an internal team of expert writers, creators, and market specialists, that will help each client to rank at the top of the search results. They specialize in creating interesting and informative multimedia, optimized to attract local, actively interested clients looking to solve a problem or hire an expert.
Omnipresent Multimedia
To help local contractors extend their reach to all corners of the search results, BKC Solutions has designed a new strategy they call Omnipresent Multimedia.
Put simply, this technique attempts to cover every popular multimedia format, so that every interested local customer can find information about their clients. Potential customers may prefer official announcements directly from the company, informal blogs about home improvement services, or podcasts about home renovations, and BKC Solutions will have unique and relevant information, in that format.
Omnipresent Multimedia campaigns currently cover 6 of the most popular formats clicked on by searchers online. Since the content never expires, contractors can run multiple campaigns to cover more keywords, additional locations, or to increase their ranking further.
Optimizing The SERP
The search engine results page, or SERP, is optimized to help searchers find interesting, relevant, and trustworthy content, not to help local contractors get noticed.
"Getting ranked at the top is easy," Brenda Chedester explained, "You just have to give the search engines what they want. That's high-quality content."
As each campaign is launched, the new blog, podcast, and other content will be indexed by the search algorithms, and found to be hosted on a trustworthy site, with interesting, relevant, and helpful information. This will lead the algorithms to boost each content piece in the rankings, as well as the client’s website.
While traditional advertising is usually a link directly to a company website, most potential customers are looking for something else. This content is designed to be what clients are most often looking for, it can discuss common problems, solutions, and local experts that can help.
This technique is being offered as a “Done-For-You” option, with BKC Solutions' specialists handling the entire process, including research, writing, editing, market optimization, and hosting. While clients will never be asked to script, record, or host their own content, they will be able to review, suggest changes, and approve each piece before it becomes publicly available online.
More information about Omnipresent Multimedia, how content creation works, and complimentary options for speaking directly to a specialist can be found at https://bkcsolutions.clientcabin.com/app/info
BKC Solutions City: Creve Coeur Address: 331 North New Ballas Road Website: https://bkcsolutions.clientcabin.com/app/infoPost Your Ad Here
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