How to rank in Local Map Pack: A guide by your local SEO consultant

The three results you see at the top with a map are part of Google’s Local Map Pack. It is nothing less than a jackpot when a small business shows up here. A local SEO consultant can get you there and bring more customers to your store.  

 

Step 1: Create your Google Business profile

Use the free tool to set up a Google Business account. Add the name of your business and fill in all the essential details like address, contact, and website.  

 

Step 2: Make it more relatable

You should add photos of your store or products with a short description of your offerings. You should also mention the store hours and edit if the hours are different on holidays.

 

Step 3: Get reviews

 

Local Map Pack ranking works with reviews. So, higher reviews mean better ranking. Respond to all reviews with equal enthusiasm. A simple thank you will tell Google that your business is genuine.

 

Step 4: Include local keywords

Add your city name to the profile description. The name of the area is a keyword showing that your business is genuine and deserves to be on the map pack.  

 

Step 5: Add Photos and Updates Regularly

Post pictures of your products, team, or store every month because Google loves fresh content. The importance of regular updates is also discussed on Semrush.

 

Step 6: Build Local Backlinks

Backlinks make you a trustworthy business to Google. Partner with other local businesses.   Sponsor local events or charities to get mentioned on their websites.

Step 7: Be Mobile-Friendly

Most people search for businesses on their phones. So make sure the link to the website you give in the business profile is nice-looking on mobile devices. If not, then you could miss out on ranking in the Local Map Pack. Make sure your website loads quickly. Check that it looks good on smaller screens.

 

Why a local SEO consult matters for local map pack ranking

Appearing in the Local Map Pack means your business gets seen by more people searching for what you offer. It is an ongoing effort, as you would be taking care of regular and fresh content along with backlink generation. If all of this sounds too much for an entrepreneur, then they should rely on a local SEO consultant and rest assured. Hiring an SEO expert is enough to have a good night's sleep knowing that your business profile is up to date and someone is there responding to every single review.

 

Bottom line

Ranking in Google’s Local Map Pack takes some effort, but it is worth it. Follow the above-listed steps to increase your chances of being seen by customers in your area. Start with your Google Business Profile and focus on getting great reviews. With time and consistency, you will climb to the top. If you need help from an expert then reach out to SEO Resellers Canada. It is a trusted agency for hiring a seasoned local SEO consultant.