8 Tips For Running An Effective Healthcare Email Campaign

According to Pew Research, about 92 percent of online adults use email, with 61 percent using it on an average day. Hence, as per the statistics, it’s quite clear that email marketing is the most powerful and personal way of reaching targeted customers, helping businesses to connect and build a trust-worthy relationship with prospects. With the number of users rising, email is here to stay, making marketing of products and services easier for healthcare organisations.

But, out of many emails reaching customer’s inboxes, how will you conclude at the first instance that whether your messages are being viewed or not? Once, you hit the send button; you have no control over its open rate, click through rate, etc. Whatever difference you can make to your campaign is possible only before it is sent to customers as once it reaches their inbox you have nothing to do other than waiting for them to react. Then the question is what can be done to make your emails reach the right address and are clicked? (Continue)