8 Tips For Post-Production Quality

Various factors play a role in professional video production as the field continues to advance. Consumers in Utah and across the nation have an increasingly short attention span, especially when it comes to Web content. In many cases, short Web advertisement pieces can be more difficult to produce than longer productions.

Over the past decade, video production has become an essential element for online marketing for companies of all types. With that said, hiring a professional to produce video content can be highly beneficial. 

 
Every step of the video production process is essential to the finished product, but post-production is often the most tedious. Below are eight tips for ensuring post-production quality. 

Shoot Only Usable Footage

Whether or not you use all the footage in your video, sorting through clips is much easier when you’re not deleting the majority of content. Also, well-crafted shots require the least amount of sound and color editing. 

Gather Everything

Again, this occurs in shooting stage of production, but nothing makes editing more difficult than realizing you do not have enough footage. 

Music

Music should be chosen and incorporated tastefully. It can make or break your production. Find something that fits well with the product or service being advertised, or use no music at all. 

Keep It Short

This applies directly to Web videos. Everything must serve a purpose; there simply is no time for filler shots (B-Roll). 

Vary Shots

Including quick cuts between wide, medium and detailed shots is a great way to give your production a more professional look and keep consumers from Utah to the East Coast intrigued. 

Quick Shots

Going off of the previous tip, shots should be short. Specialists suggest that individual shots in Web videos should never exceed seven seconds. Three seconds is best. 

Audio 

Adjusting audio in post-production can be much easier if the correct microphones and sound equipment is used during the filming process. Many filmmakers in Utah and nationwide overestimate the amount of audio control they have in post-production. 

Tell A Story

Even if your video production is an advertisement, storytelling is a sure way to grab and keep the viewer’s attention. Starting with a problem and ending with a solution is a great guideline to follow. Make sure your story has a beginning, middle and end. 

For more video production tips or help with your company’s video content, contact a specialist in Utah or a location near you. 

Broc Waring writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well.