8 Powerful Reasons To Make You Consider Ad Filmby Kristen White Blogger Smart business marketers have already realized the benefits of including video as part of their promotional strategy. With expected higher return on investment (ROI), it’s high time you developed some promo ad videos for your business marketing needs. Worried about not having enough resources and expertise? The solution is to hire a professional video ad making company to give you a chance to benefit from this highly versatile and profitable digital marketing tool. Here’re 8 reasons to make you take the plunge into video ads for your business.
Better conversions and sales
Adding a product video on your landing page might increase conversions by about 80 percent. The trick is to have a professional company make you videos that will work regardless of category. Videos promote direct sales since about 74 percent of users who watch explainer videos are more likely to buy the product. This is enough to make you contact a team of professionals to embark on crafting your product videos now.
Videos have higher chances of generating more return on investment. Using ad videos pays off big time and editing tools are becoming more affordable and convenient. Today, most decent smartphones come with tools to make pretty good videos. The good news is that you can save yourself the trouble by hiring a professional company to make videos for your business. Apart from quality, video content matters significantly. Your videos should explain your product or service clearly.
Conversions and sales come from trust. So, every business must focus on building trust and the creation of long term relationships. You don’t have to sell, it’s the people to come to you after offering them interesting and beneficial information. This requires partnering with one of the best ad film makers to make an effective marketing video presenting your products in a conversational manner. This individual approach is likely to make about 57 percent of consumers gain confidence to buy your products.
Enhances search engine ranking
Visitors to your site are more likely to spend more time watching the videos. This longer exposure builds trust and search engines can tell that you have quality content on your site. It’s no wonder that your site is 53 times more likely to come on top of Google search results when your videos are embedded on your site. Since Google owns YouTube, you’re likely to see a significant increase in your search engine rank. Some tips to optimize your videos for Google include:
Write interesting titles and descriptions
Add a link to your website, products, and services
Give potential customers the way forward to the next step
Appealing to mobile users
About 90 percent of consumers watch videos on their smartphones and even YouTube reports rising mobile video views. People today prefer watching videos on the go leading to the growing number of video views on smartphones. And, mobile users feel connected to brands showing video content for making their life convenient. This is a great opportunity for marketing executives to enhance their video content to meet consumer expectations.
Better at explaining
When planning to launch a new product or service, an explainer video is the way to go. It’s no wonder that 98 percent of consumers prefer videos to discover how new products work. An explainer video is a wonderful accessory to have on your home page. Alternatively, animated videos do wonders at bringing difficult concepts to life. These might be a combination of nostalgia, entertainment, and simplicity.
Engages even the laziest buyers
Videos make learning and consumption easy. People today don’t have the time to read lengthy product descriptions. So, it’s better to show them the product in action. Luckily, ad film captures a wide audience effectively to different categories of people including the lazy ones. Luckily, a professional video making agency will make you videos targeting the eyes and ears of potential clients. This will undoubtedly double your competitive edge.
Encourages social shares
When consumers watch a video they like, they are more likely to share it with their social media friends. You just have to keep in mind that people prefer sharing emotions. Therefore, ensure to make your branded videos entertaining to pique the customers’ interest to share. With more shares, you’re likely to get more traffic to your site.
To avoid being left behind, it’s high time you had some videos made for your business. Luckily, you just have to partner with a professional video making agency and you’re good to go.
Created on Mar 13th 2019 07:19. Viewed 199 times.
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