7 Useful Tips for Successful Mobile App Development

by Rob Stephen getaprogrammer

Creating a user-friendly, and ROI-driven mobile app has become imperative to stay ahead in the competition. And here are some useful application development tips that every developer or every mobile app development company must follow for building a successful app.

Mobile applications have now become an inseparable part of everyone’s life because of the ease and convenience applications provide. Who doesn’t own a smartphone today? Almost everyone and almost every smartphone user spend most of their mobile time browsing different applications as per their needs. Mobile apps facilitate easy shopping, quick booking of cabs, tickets, events, etc., enabling playing games, reading news, and more with just a tap on the device. This increased usage of applications has made mobile app development a profitable business as well. While millions of businesses have already got their apps built, many are striving to have one and are looking for a mobile app development company. Applications give a strong online presence to businesses and brands on the customers’ devices and are the best ways to more user or customer retention and engagement.

Now, talking about the app development ideas and planning, doing proper research and analysis is important as there are already more than 5 million applications on the App Stores and staying ahead of the competitors can be challenging.

As per the Statistics,

There are over 5 million applications on the App Stores
More than 2.8 million applications exist on the Google App Store, and
Over 2.2 million applications are there on the iOS App Store.

Now, to stay ahead in this competitive environment with a user-driven mobile app, you need to consider some useful tips and practices shared here. Take a look.

Have a well-defined purpose for your app:

The first and foremost thing you need to do is have a well-defined purpose and a clear objective for building the application. You need to understand the business and project requirements and analyse the purpose of the application. Make sure that the application can prove to be advantageous and useful for the users.

Find out your target audience:

If you are aware of the current app market and the users who are going to use your application, then you can have a clear idea of what type of applications they will prefer more, what are their habits, likes, and dislikes and then you can build the application accordingly using the right strategy.

Do thorough market research:

Thorough market research is important before getting started with your application development. It is of utmost importance to research well on the competitive similar applications that are already there on the App Stores. This way you can know the strengths and weaknesses of the competitive apps. And keeping these in mind, you can implement better and unique features in your application to create a difference in your app. Users will surely accept and welcome an application with a fresh design and new and advanced features.

Choose the right platform and technologies:

There are so many mobile app development platforms that come with their own set of pros and cons like iOS, Android, Windows, and more, with the first two being the most popular ones. However, you need to choose the platform according to your project requirements, client preferences, target users, and of course considering the budget. You can also go for building the app for multiple platforms if your client wants. Also, for this, you need to choose the right technologies as well. Discuss everything with the client like the budget, discuss the pros and cons of the different technologies and app development approaches like platform-specific native application development, cross-platform app development, or hybrid application development and then pick the best-suited one. Though both these approaches can be used for building the application for more than one platform, native application development takes a longer time to complete as it is specifically built for each platform, unlike the other two options. So, make the concepts clear even to your client and then get started with it.

Choose a simple and intuitive UI/UX design:

The app UI design creates the first impression on the users. And creating a stunning UI design can ensure maximum engagement and conversion rate. Focus on creating a navigational, clean, and intuitive UI with user-friendly options, high-quality and minimal images, catchy content, a bold and professional background colour, readable font styles, and a well-organised menu. A simple yet innovative design is a primary key to successful mobile application development.

Pay attention to the app content:

Pay attention to the application content as the content is the element that gives information about the business products and services to the users. The content must be clear, readable, simple, and catchy. Too much content and lines written can confuse the users. So, make the content crisp and clear enough. Also, placing the content at the right place is important to draw the maximum attention of the users.

Ensure your app’s security:

An application may store confidential and sensitive information about the business and the users like banking details, payments, personal details, details of the access keys, etc. And this makes it imperative to keep your app secure and protected from external threats, malware, and hacking. And to ensure high security to your application, you must follow things like

Proper encryption of all sensitive data,
Encryption of the cache, local database, API communication,
Use user session authorisation,
Token validation that is assigning one token to every device separately with different expiry session time,
Proper implementation of secure communication standards, and
General OWASP checks to find the mobile security standards and reviews.

Mobile application development has become a common concept these days among businesses but if you want to get optimum results from your application, you need to do a little homework before getting started with your app development process and before delivering the app to your clients. In this regard, you need to strictly follow these above-mentioned tips to achieve more focused results and end up with a successful mobile application.

Rob Stephen is a highly proficient mobile application developer associated with a leading mobile app development company in Australia, GetAProgrammer. The author has shared some useful tips here in this article for successful mobile application development.