7 Must-Have Social Media Management Tools For Small Businesses

by Michael Coplin I am a Sr. Marketing Exceutive

Social media is becoming a crucial component of every company's marketing plan. However, small businesses may find it difficult to manage social media. A successful social media strategy can be time- and effort-consuming to develop and implement when there are limited resources and time available. Social media management tools can help with this. How social media management tools can help small businesses will be covered in this post.

To Learn More:- Top 13 Tasks Your Virtual Social Media Assistant Can Accomplish

What is Social Media Management?

Social media management is the process of organising an organization's social media presence across several platforms. This entails creating and sharing content, connecting with viewers, and keeping an eye on social media analytics to determine the effectiveness of social media initiatives.

Social media management is crucial for businesses of all sizes. Small businesses may find it challenging to keep up with the demands of managing numerous social media platforms. Tools for managing social media can be useful here.

What are Social Media Management Tools?

Social media management solutions are software programmes that help businesses manage their online presence on numerous social media platforms. These solutions include scheduling, posting, and analytics capabilities, enabling businesses to manage their social media campaigns and assess their efficacy.

Benefits of Social Media Management Tools for Small Businesses

  1. Saves Time

  2. Streamlines Social Media Management

  3. Increases Efficiency

  4. Improves Engagement

  5. Cost-Effective

Here are seven must-have social media management tools for small businesses:

  1. Hootsuite

  2. Buffer

  3. Canva

  4. Sprout Social

  5. BuzzSumo

  6. Google Analytics

  7. Sprinklr


Businesses and individuals may manage their social media presence across many networks from a single dashboard with the aid of Hootsuite. 

Hootsuite is available to organisations and people of all sizes thanks to its free and paid options. Overall, Hootsuite is a vital social media management platform that saves customers time and enables them to manage their online presence successfully.

Price: Paid plans start at $99 per month

Free trial: 30-day free trial.


Businesses may schedule and post content across many social media networks with the Buffer social media management software. It offers a number of features that make it easier for businesses to manage their social media presence.

Buffer is a user-friendly social media management platform that offers organisations a number of tools to manage their social media presence better. It is an economical solution that can be used by companies of all kinds, from microbusinesses to global conglomerates.

Free trial: Forever free plan. 

Price: Paid plans start at $6 per month per channel with a 14-day free trial.


With the help of the online graphic design tool Canva, users may create gorgeous images for use in presentations, flyers, posters, logos, social media, and other applications. The platform's user-friendly interface enables users, especially those without prior design experience, to create designs that appear professional quickly.

Canva is a powerful and intuitive graphic design tool that provides a wide range of features and templates to create stunning designs. All types of businesses, individuals, and even students who want to produce designs for their projects that appear professional can use it.

Price: $12.99/year for a single user and $119.99/year for a team of five persons.

Free trial: forever free plan for anyone who wants to design its own or with other 

Sprout Social:

Sprout Social, a social media management tool, helps businesses manage their online presence across different social media networks. It provides a number of tools that let businesses organise, implement, and assess their social media campaigns. Here are a few of Sprout Social's distinctive qualities:

Companies have a range of alternatives to effectively manage their social media presence with a full-featured social media management platform like Sprout Social. It is a great choice for businesses looking to automate their social media management process because of its scheduling, monitoring, analytics, and collaboration features.

Pricing: $399 per month, each additional user +$299/mo

Free trial: Try Sprout Social for free with a 30-day trial


BuzzSumo is a content marketing and social media analytics tool that helps businesses assess the success of their content across various platforms. It provides details on the kinds of material that are most successful, well-liked, and accepted by the target audience.

With the use of the potent tool BuzzSumo, businesses can better evaluate how their content is performing across numerous channels. Its features offer insightful data that businesses can utilise to develop engaging content and enhance their overall social media strategy.

Pricing: Start from $119/month. Pay annually and save 20%

Free trial: 30 days free trial

Google Analytics

Website owners and marketers can use Google Analytics, a web analytics service offered by Google, to monitor website traffic and user behaviour. The service provides detailed information about website users, including their method of access, their duration of stay, the pages they saw, and their activities.

Google Analytics is a requirement for any business that wants to increase its online performance and better understand the visitors to its website. Its features provide enterprises with priceless knowledge they can use to optimise their website for increased levels of engagement and conversion.

Pricing: Premium features are available through Google Analytics 360, a paid version of the tool. 

Free trial: Google Analytics is a free tool 


Sprinklr, a social media management platform, provides a full suite of tools to help businesses manage their social media presence on a variety of platforms. Small and medium-sized businesses can also profit from it, despite the fact that it is designed for corporations and large-scale firms.

A comprehensive social media management software called Sprinklr gives companies access to a number of tools for handling their online presence. It is typically chosen by large organisations and enterprises due to its complex features and customizability options. However, it might be too expensive for small and medium-sized businesses.

Pricing: Sprinklr offers customised pricing based on the specific needs of the business

Free trial: 90 days free trial. 

Visit:- Hire SMM Experts


Social media management solutions are crucial for small businesses wishing to automate their social media management process. Small companies may save time, boost productivity, and boost engagement with the correct social media management tools, leading to excellent overall performance.

For small businesses, Hootsuite, Buffer, Sprout Social, Agorapulse, Later, MeetEdgar, and Canva are the top seven essential social media management tools. Each tool offers unique capabilities to assist small businesses in effectively and efficiently managing their social media presence.

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About Michael Coplin Innovator   I am a Sr. Marketing Exceutive

13 connections, 0 recommendations, 53 honor points.
Joined APSense since, November 13th, 2022, From London, United Kingdom.

Created on May 2nd 2023 05:39. Viewed 99 times.


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