7 Benefits that the Distribution of Press Releases has for your Business

Press releases and releases are alive and well, even in these new media times, press releases have been tailored to help businesses get valuable publicity to spread their message.

Today, press releases still help companies gain media coverage (even on blogs and podcasts today), and can also provide benefits for search engine optimization or SEO.

1. All businesses can benefit from the distribution of press releases. No matter what industry you are in and no matter how small or large your company is, you can benefit from the distribution of press releases. Even if you don't have that "cover story," you're bound to have articles that can provide coverage in newspapers, magazines, blogs, podcasts, and other publications that track your industry. Of course, you can't get publicity unless you tell your story.

2. The distribution of press releases is quite cheap. Most companies write their own press releases. The only expense comes when they hire a press release distribution service to place the article in the hands of key members of the media. But even this is cheap and when compared to paid advertising, press release distribution is almost always the cheapest option.

3. You can increase the visibility of your company. This is especially important for a small business, but even large companies need to fight to get the attention of consumers. By opting for a long-term strategy for press release distribution, you let customers know who you are, what you do, and why they need you. In addition, you get the attention of journalists and over time, they begin to trust you more and give you more media coverage.

4. Press releases can position you as an industry expert. Why is it important to be seen as an expert? First, experience helps to gain more trust from your clients. Once they trust you, they are more likely to buy from you. Also, being an expert is ideal for your media relationship. Whenever the media needs someone to comment on an event related to your industry, you will be the one to consult.

5. Quality press releases can spread widely. Some time ago, I was talking about the significance of focusing on small local media. One of the reasons for this is that most major media outlets get a significant percentage of their stories through local media around the world. This is how the news industry works. A reporter collects a story and then broadcasts it from one post to the next.

6. Use your news to get more clients. With today's online press releases, the media is not the only audience you write for. 80 million people check the news online. Many of these people are your clients. So, you need to keep your customers in mind when you write your press releases. And of course, that doesn't mean that you convert your release into an advertisement.

7. Investors are aware of the news too. Press releases highlighting the successes and progress made by your company can be powerful tools to attract investors. Keep in mind setting up an online press room for your website where investors can browse.

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