6 ways to make your page more Trustworthy

On an average, it takes only a few seconds for someone to determine whether they want to stay or leave your website, which can make a difference between a sale you have been waiting for or the loss of the customer.

Part of this decision is made by the fact that whether or not they find your website trustworthy or not.

Importance of a Trustworthy site

With the possibility of phishing scams, malware, people are much more cautious with their clicks than ever before.

Trust involves the belief that the company is fair and law-abiding while also shows that it cares about its customers. When people trust the information and choices presented to them they are less likely feel a need to go elsewhere. It makes people feel confident about the quality of products or service you offer to them.

You don’t necessarily have to make broad sweeping changes on your website to be perceived as being more trustworthy. In many cases, small tweaks can turn the things on and will go a long way.

Here are six ways suggested by professionals providing SEO services in Kansas you can make more credibility with your website visitors.

• Update your ‘About’ Page

Most of the people are going to visit your ‘About’ page more than any other page besides the home page on your website. If they are going to do business with you, they would like to know about who you are and your ‘About’ page is where they are going to look first to get information about you and your business.

Don’t just fill up the pages with text content. Use the images, videos, headings and other media to break up the flow. Make it easy to read and scan.

If you find out that your ‘About’ page is not the most visited page on your website, then it's the time to put more efforts into the pages to drive the significant amount of traffic.

• Make your contact information easy to find

Ideally, include an email address and phone number on your every page of your site. Make it as easy as possible for your visitors to get in touch with you or ask any questions they may have. If you do not wish to be contacted by your website visitors. Knowing that there is a real person on the other end of the site will put your audience at ease.

• Social Proof

There is nothing like quite social proof in earning the trust of the new visitors, especially as it pertains to blog content.

Apart from some of the SEO benefits of your content being shared across various social networks, shares and comments are a signal of community involvement. It shows that your customers care about the content you are providing them.

• Links to your social profiles

Providing links to your social profiles shows that you are ready to engage and communicate with your community. If they are going to reach you on their favorite social media channels, you are going to be seen as more trustworthy.

You just can’t set up your profiles and abandon them. You have to make sure that there is some sort of life on your fan pages and profiles. Make sure to post the updates on a regular basis, respond to the comments and brand the pages with your logo and cover art.

• Customer Testimonials and Press Recognition

Testimonials show that real people are using your services and build a trust among new visitors. When your customers speak highly of you, it will help your company’s reputation.

Furthermore, attention from journalist and established publications can help build credibility with your audience. Some websites simply display media logos while others also present quotes or excerpts. How much information you want to display is entirely up to you.

• Display the Awards that you have won

If you have won any customer service award or Better Business Bureau, presenting this information on your homepage will give your visitors a sense of assurance that your company can be trusted.

The newer your company, the more prominently you should consider displaying these awards.

Conclusion

Depending on the industry and audience, you can add other variety of elements to earn more visitors such as free trials, privacy policy, years of experience, proofread copy and professional design.

For any further help and guidance, you can contact the Best Seo Company In Boston.