6 Ways to Keep Visitors Coming Back to Your Website
by Cacey Taylor Affiliate MarketerTo
maintain a successful business website, you have to keep your visitors coming
back. Unless you offer them something to come back to, then chances are they
will not. You will need content on your website that not only interests them,
but also changes regularly.
1)
Articles- Articles give your visitor something to read. Undoubtedly, sometime
in the future, you customer will have a question, or want more information
about the product or service that they received from your business. If the
articles pertain to your business and the products and services that you offer,
then they will be able to access the information.
You
do not necessary have to write these articles yourself.
You
can post information about your products directly from the package, or makers
website.
There
are several article directories online that provide good, quality content at no
cost to you. It is as simple as visiting the directories, searching for
articles that suit your business, and then copying them into your website. You
are only required to provide a link back to the original authors website.
2)
Contests- Who does not want to win something? By offering contests (especially
if they change frequently) gives your visitors something to come back for. When
the visitor signs up for the contest you may also want to include a link to
your newsletter.
The
key is to change the contest frequently, whether it be weekly, monthly, or
semi-annually. Just remember, the more you change your contest the more times
your visitors will come back to your site.
3)
Coupons and Discounts- You may want to provide coupons or discounts for your
previous clients to entice them to return to your website.
You
can use the coupons a number of ways. A few ideas are:
-A
buy one get one free.
-A
specific percent discount (such as 10%)
-Free
or discounted shipping
Discounts
are easy to administer, provided you have a shopping cart. The typical way
discounts are given is by code. A code word such as “springtime” allows
customers with the code word to receive a discount.
Alternately, you may want to provide a
printable coupon on your, and accept it at your physical location.
4)
Forums- Forums provide something that everyone craves: conversation. If a forum
is provided on your site, the visitor will have a reason to visit your website
frequently, whether it be to ask a question when help is needed or to keep up
on a conversation.
You
can host your forum from your site, or choose to use a third party forum,
whatever your prefer. Both have their pros and cons, it just comes down to what
is best for your business.
5)Blog--
Believe It or not, people are interested in what you have to say! A blog will
not only allow you to update your clients on your business and life, but it
also gives you a great opportunity to add those much needed keywords to your
website.
There
are quite a few free applications available that make blogging easy.
6)Newsletter-
A newsletter is one of the best ways to keep your visitors coming back time and
time again.
You
will want to include part of a unique article or tip in your newsletter, and
then a link to the rest. This will force your viewers to visit your site to get
the remainder of the story.
Once
again you do not have to write all the content yourself. Using free article directories
will cut the time it takes to put a newsletter together in half.
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Created on Nov 18th 2018 15:38. Viewed 529 times.