6 Ways to Combine Digital and Traditional Marketing

The debate of whether you should go for digital or traditional marketing completely rests on the faulty premise that you are, for some unknown reason, compelled to choose between the two. This is never the case, seeing as how these two forms of marketing work best in unison. The only restriction that you’ll have will be the one of budget, seeing as how you won’t be able to invest everywhere equally. So, in order to make an educated guess and make the right choice, you need to figure out all the ways in which digital and traditional marketing work together. Here are several examples you need to consider.

Email and direct mail

Due to the fact that email and direct mail serve the exact same purpose, there’s no reason for you not to combine them for maximum efficiency. When it comes to the letter composition, both email and traditional mail readers have a relatively short attention span, which is why you should be direct and stick to the point. The biggest difference lies in the fact that with direct mail, you need to mention your URL, while with an email, you can just link to the page you want your audience to visit.

Mention your digital channels in print

By printing promotional merchandise, as well as leaflets and brochures, you have a unique opportunity to educate and inform your audience about your brand. Why not use this opportunity to mention/promote your online presence, as well? Sometimes, all it takes is for you to use a recognizable social media icon in order to remind people that you’re present on these networks, as well. If you have more space, it’s a good idea to add your social media handles to the mix, as well.

Social media contest giveaway

Previously, we’ve mentioned promotional products and merchandise, and one of the ways in which you can use them is as a reward for your social media contests. Team up with agencies such as Promotional Centre in order to create these promotional materials in sufficient numbers and start your contest. This will both help boost your brand’s visual representation in the offline world, as well as reward you with some much-needed online traffic. In other words, the end result is always a boost to your brand awareness and brand recognition.

Guerilla marketing

Sometimes, sticking to offline marketing can give you an opportunity to passively boost your offline presence or, at least, allow others to spread the word in your stead. By creating a compelling piece of street art, you’ll attract the attention of numerous social media users, some of which are likely to take pictures of the piece and tag your business along the way. This way, you can boost your social media presence by creating a traditional piece of street art. This is also a way for your brand to express its creative side and send a strong message of uniqueness to its target audience.

Coupons that can be redeemed online

If you want to make people visit your e-store or website, you might want to consider giving them an incentive to do so. One way to do so is to provide them with coupons and codes that they can redeem online. You can even encourage their desire to buy via phones by printing coupons that they can scan via a smartphone app. Coincidentally, this is also a way for you to persuade them to start using your app. Either way, this is a method that allows you to use coupon prints to make people interact with your brand in a digital environment.

Advertising local events

A live event is clearly an old-school promotion method, yet, there’s no reason why you shouldn’t promote or even broadcast it online for maximum efficiency. First of all, you can leverage your social media presence to announce this event and report on the progress regularly to prevent people from forgetting about it. By maintaining the hype at the desired level, you will ensure that the attendance is high enough. Still, you can’t afford to disregard those who can’t attend in person either. This is why you can live-stream the event in order to ensure that everyone receives the intended message.

Conclusion

As you can see, the symbiosis that comes from the situation where your digital and traditional marketing come together is always beneficial to your brand. Just try to remember that your staff isn’t always online and that, if you have a slightly older demographic, you might miss out on them by sticking just to digital marketing. The opposite goes for millennials and Generation Z. Fortunately, by combining both of these methods, you don’t have to miss out on anyone.