6 Ways to Boost Your Brand Recognition

In order to become successful in your business, you have to get noticed first. You can’t just create a brand and expect people to know about you. Working on your brand awareness is vital in any stage of your business, whether you are a beginner or an established business owner. Therefore, we’ve compiled a list of six crucial ways for boosting your brand recognition.

Use branded packages

The quality of your product is essential, of course, but the first contact between your customer and your brand comes much earlier. The presentation of your brand through the design and graphics on the packaging is critical to building brand awareness. It is an additional point of creating an emotional connection with your customer. It might even last longer than the product itself. You have to find ways to differentiate yourself from your competition in order to beat them, and the well-designed product packaging is a branding opportunity you don’t want to miss. 

Invest in advertising

It is impossible to run a business in the modern world without advertising. Finding the right channels should be your priority. Both Google and social media ads are great ways of building brand recognition. In both types of advertisement, you will have to know what keywords you want to put in, as well as optimized images which are suitable for your ad. The point is that you want the customer to recognize and remember your brand quickly, and to connect it with those words and images (and your logo, of course). Therefore, Google and social media ads are a great combination to improve brand awareness, while also increasing leads and closing sales. The crucial step is to know your audience and be especially cautious when there are children or other sensitive categories involved. For instance, people are today more aware of how advertisement affects kids and how to protect them and it would be wiser to play fair instead of trying to abuse the influence your brand has.

Invest in SEO efforts

Organic search is also super relevant and, to be able to reach a broader audience, you’ll have to improve your SEO efforts. Being on the first page on Google is very important. Hence, research SEO strategies which are relevant to your business niche, and also, what sort of product or service can improve your brand awareness. Be patient, make the right moves and you will see the results sooner or later. However, if you have no time for that, or you don’t have enough knowledge, hire an SEO expert or even an agency to do that job for you.

Stickers and labels

Every quality brand needs to have an effective way of using labeling and stickers. In the end, how would a customer know anything about your brand unless you put a label on the product? However, placing the label is not enough – you have to care about the design because you want to look unique. If you need professional labels and stickers for promotional campaigns or branding, one of the best options out there is Australian label manufacturer Prime Labels. Write the brand message or one powerful sentence regarding the quality of the product. Whatever you decide, it has to be well-written and well-designed to become recognizable. Putting the logo on it is also crucial.

Improve your website and social media presence

Your website is one of the most critical points that lead towards a sale. Every customer will first check your site before the decision to purchase. Therefore, it has to provide a lot of good content, have impeccable design and display your brand message and logo on the correct place on the page. Your presence on social media is also essential in today’s digital world. Other than ads, you have to be constant with posts on different social media channels. Boosting your brand’s visibility is impossible without being active on Twitter, replying to comments on Facebook or using hashtags for your brand on Instagram. Content such as photos and videos are vital for your social media presence.

Make partnerships with other great brands

Partnerships with established brands, especially if you are a small, new brand, are vital for your brand recognition. The possibilities are multiple – you can collaborate on a particular product or organize giveaways and contests together. Try to get in touch with them on social media, build a relationship and ask them for collaboration. For instance, Instagram giveaways can be highly beneficial for both you and your partner in many business niches.

Increasing your brand awareness should never be a short-term goal. You have to continually work on it to build a reliable brand name and a loyal customer base.