6 Tips That Will Help Your eCommerce Become Successful

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

Summary: This article aims to point out ways to make your eCommerce business successful. Read it on to know what are the key things you should be considering to make your online store engaging and conversions-driven.

Making your eCommerce store a big success right after its launch may seem a challenge to you. But, it is actually not if you build your store in the right way. With plenty of great, feature-rich eCommerce platforms availble in the market like Magento, Shopify and OpenCart, you just need to make sure that you pick the best of platforms. It must be the one to help you customise your eCommerce store to the end and offer great experiences to your buyers. So, how to make sure that your eCommerce website development would be successful at providing ultimate shopping experiences to your customers? Here these proven tips will help you in that. Have a look.

Create targeted landing pages

It’s truly a challenge to drive visitors from the organic traffic of Google or any search engine. However, the more targeted traffic your site gets, the better is their chance to be converted. So, irrespective of your site deal with, make sure that its landing pages including the homepage are well developed with all persuasive elements and CTAs. You can even provide checkout integrations at some of the crucial landing pages to boost conversions.

Ensure fast loading speed

The first aspect to consider to make an eCommerce site capable of conversions is its loading speed. Properly invest in testing, speed optimisation and analytics to make sure you store loads pretty fast, i.e. within 3-4 seconds.

Make it customer-centric

Your eCommerce store needs to pay enough attention to the customers’ comfort and what they prefer while shopping online. Do some research in advance and know how your target audience interacts with the online store. Simplified menus, advanced filters, the responsive search feature are some of the ways to make your eCommerce website customer-centric.

Simplified checkout process

Many buyers in eCommerce are seen to turn out at the checkout stage and leave the cart unchecked. Complex or confusing options at the checkout stage result in such behaviour. Thus, narrow down your checkout procedure, incorporate only a few necessary fields to get the basic details of shipping from the customers.

Optimise product pages

For every product page, optimisation is the key for higher conversion. The listing of the products should be done with high-quality images, keyword-rich title and meta descriptions, unique and detailed product descriptions and effective CTA.

Multiple payment modes

Offer flexible payment options in your eCommerce site so that customers can choose the most convenient method for them. Most seek for cashless transactions in the digital era and so provide facilities for net banking, credit/debit card payments, e-wallet or any third-party payment option.

Assuring these few things while developing your eCommerce site can truly make it worthy of success. While many think that a website with good design and lots of products is good to go, it is actually not until you look at these aspects that influence conversions. So, follow these aspects to let your online store experience success.

Jonathan Paul is an eCommerce developer with specialised skills in Magento at PHPProgrammers, a leading company for Magento development in Sydney. He is leading the team of Magento developers and has delivered 150+ successful projects in the past 6 years.