6 tips for better executive media training
Many top-ranking executives need to look firm and presentable during all the events held by the company. Whether they are meetings, presentations, or even client briefs, they must remain prepared with all the answers. Executives are answerable for every strategy and policy that they introduce, and how will it be useful for the company in the future. They are the image of the company and are responsible for whatever happens to its reputation. The media can also question them for decisions that affect the growth of the company.
Executives should be smart enough to handle and tackle situations during a crisis. It is the most crucial yet challenging task for any top-ranking professional. Following are some tips on media training for executives:
Executives require to multi-task during interactive sessions with the media. Therefore, it is vital to keep the training session as interactive as possible to keep the executives occupied and busy. Giving short lectures and briefs is fine, but it should not be the ultimate focus of the training session.
Executives have lots of workloads and dedicate their precious time to the media training session. Sparing even a few hours for that is a considerable investment. If they find trainers less worthy and least focussed, they will opt out of the course. Trainers should keep the session moving by discussing as many teaching techniques as possible.
Trainers should deliver honest and immediate feedback so that there is less room for doubt and more for improvement. This quality helps in improving executive skills, with professionals avoiding the same mistake in their business.
While training CEOs and top-ranking officials, it is better to have not more than one person in the room, only because it makes them feel awkward to admit their mistakes in front of their employees. Building trust becomes difficult when too many people observe their leaders in a vulnerable state, leading to disagreements with statements presented against them.
Executives have a habit of asking and counter-questioning many statements made by media professionals. The media should be prepared with their source of information to sound credible and factual. They should avoid over-generalization of information, especially with people having the authority to cross-verify it.
Many famous business personalities hire a celebrity coach who teaches them how to look presentable before the camera, shorten their messages, deal with questions from reporters, and how to become a skilled media communicator.
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