6 Restaurant Marketing Tips to Make Your Restaurant First Choice of Food Loversby Shubham Yadav Digital Marketing Expert
In the era of online marketing, it becomes necessary to understand the know-how of restaurant marketing by digital means. A number of easy online methods can be used to drive the customers towards your restaurant. It is a well-known fact that individuals like to search the internet for all services and restaurant is no exception. By using a few restaurant marketing tips mentioned below, you can take your business at peak.
1. Foodie Pictures
On the social media sites like Facebook and Instagram , the drool-inducing photos of foods get attention. It is the best way of promotion of a restaurant online to add high-quality professional pictures. Visual content is high in demand over the internet today and to add the pictures with delicious looking meals on your website as well as across the social media platforms is necessary to draw the attention of the food lovers.
2. Monitor Your Social Media Presence
There is no doubt that social media marketing strategies have great power in today's scenario. The restaurants, which have a strong social media presence as a part of their restaurant marketing strategies, perform the best. Ignoring social media today means losing a lot of prospects.
There is no doubt that setting up a Facebook business page, Twitter account, and Instagram account are the initial steps to do to post pictures, videos and to share special discounts and exclusive coupons. But, setting up an account in every social media platform does half of the job. It is also required to keep up and schedule the activities for the successful social media campaigns.
So, the next step is to use social media management tools . A couple of social media management tools include:
Hootsuite: It provides a one-stop dashboard to keep tabs on all your social media platforms. It schedules posts, creates custom streams and performs and a lot of other tasks for social media promotion.
Buffer: Buffer is used for making it easy to find, schedule as well as to share articles across all your social networks.
3. Geo-Targeted Advertisements
Sales of most of the restaurants depend upon the local audiences. Most of the individuals like to visit restaurants at their nearby locations. So, it can be beneficial to invest in local online marketing. Geo-targeting ads can be the ideal options, and they can help you saving money by ensuring that the users in certain cities on in a specific radius will only be able to see your advertisements.
The Geo-targeting services are provided by a number of popular online advertising services such as Google Ads, Facebook, and Twitter.
4. Promote User Generated Stuff
A number of audiences like trust on the user-generated content for the restaurant and the food. Besides, it is a wonderful way to create an intimate engagement with users. A perfect way to create user-generated content is to host a photo contest by asking the customer to share the picture of their favorite food at a dedicated content page and at your establishment. Award some random lucky participants with some prizes or a free appetizer.
Hosting and promoting the user-generated stuff will turn many of your occasional visitors to your die-hard followers.
Besides, you can ask the users who have visited your restaurant to share their experiences and can save them for future promotions.
5. Start a Blog
Starting your own blog can be an excellent way to build community and to engage the visitors. Share recipes, funny stories or anything that could appeal the customers. Be consistent about your blog posts.
Blog posts are not just helpful in engaging the customers, but they are also the part of content marketing procedures, which is supposed to be necessary for the digital or online marketing today.
6. Optimize Your Online Stuff for Search Engines
A large number of audiences search Google or other search engines to find the restaurants, so it is an utmost requirement to be visible in the search results. So, Search Engine Optimization aka SEO for your website and blog is necessary to take them at top positions on the search engines at certain keywords.
Some of the major aspects of SEO include keyword research, building backlinks, adding Meta tags & schema text and a lot more. Content marketing and social media marketing also help in SEO process.
For the restaurant marketing, you need to consider the tips that could interest your target customers. Adding foodie pictures, videos, interesting written content and organizing contests can be the perfect ways to use in this regard. Besides, you are always needed to be visible on search engines and social media to get the attention of audiences, which can be done via search engine optimization, social media optimization, and Geo-targeting.
Created on Dec 3rd 2018 01:11. Viewed 468 times.