6 Reasons to Keep Your Website Design Simple

by Naman A. Well-Motivated Digital Marketer

We all are aware of the importance of a website but how many of us are aware of the significance of a simple website design? Statistically speaking, 94 percent of users form their first impression about a website based on its design. So, having a good website design is key for people to actually engage with your website and therefore your business. Now, what are the features of a good website design? While there are many, the one that we will discuss is a simple design. As expert Web Designers in Parramatta, hear from us why a simple design is ideal for a website and why it’s time for you to invest in a simple design for your website.

1. Complex Design Means Higher Loading Time

As per design statistics, 47 percent of users expect a website to load within 2 seconds, and if this time exceeds they are less likely to continue their search. And did you know that a website with a complex design takes more time to load as compared to a website with a simple design? When you crowd your website with complex features, bots, images, and other options, it slows down the overall performance of the website. So, it’s better to go basic and use a simple design that doesn’t impact the website’s loading time.

2. Simple Design Stands the Test of Time

As Web Designers in Parramatta we know that when it comes to websites, every new day brings in a new update. May it be to increase the ranking, enhance the functionality, or many other things. So, rather than investing in a complex design, it’s better to use a website design with a simple structure, fonts, and colour schemes as they are a lot less likely to get outdated when a new wave of development comes in. While a complex design may seem in part with the current trends, simple designs have a timeless quality that always makes them stand out.

3. A Simple Design is More User-Friendly

What is a good website if not user-friendly? And if you wish to create a user-friendly website then the easiest way around it is by creating a simple website design. As Web Design Experts in Parramatta, let us tell you why a simple website design is preferable to a complex one.

- As we mentioned earlier, a simple website design loads faster and therefore promises a better user experience.

- A simple website design is easy to navigate and therefore more preferred by users.

- A simple design could be accessed by all irrespective of their technical proficiency or other subjective abilities.

4. Simple Designs Are More Economical

While investing in a good website is important, you don’t really have to burn a hole in your pocket by designing complex websites. As compared to complex websites, their simpler counterparts are more economical in terms of first development, hosting, and then maintenance.

- As Web Designers in Parramatta, we know for a fact that a simple website makes you spend less in the development stage.

- When it comes to hosting a website, the more complex a website is, the more space it takes upon the server and the more you would have to spend on hosting the website.

- As mentioned before, simple websites are timeless, so you would have to spend less money in the future on updates and maintenance.

So, if you wish to economically slide through your web development journey, opt for a simple web design.

5. A Simple Design is Google-friendly

As a Web Design Company in Melbourne that has catered to diverse client needs we know that when you create a website, one of your biggest priorities is ranking higher on Google so that your website reaches a larger audience. Creating a simple website can help you out on this front. A simple website would be easily accessed and read by Google and is, therefore, more likely to rank higher on Google searches. Whereas a complex and overcrowded website will be ranked lower simply because of its poor accessibility and decreased user-friendliness.

6. A Simple Design Lets the Content Stand Out

Your website is meant to project the vision of your brand through the content that it incorporates. So, if you don’t want your potential customers to get lost in the maze of a complex design and pay more attention to the content part, investing in a simple website design is a smart option. Also, a simple website allows you to shape the experience of the users who engage with your website. You can keep it all simple and just highlight those parts or services that you want to draw attention to. So, it gives you more agency over what your potential customers see when they visit your website.

These were the 6 reasons straight from our Web Designers in Parramatta to keep your website design simple. That being said, if you have a business that needs a little push by creating for itself a strong online presence, then it’s time for you to get in touch with our Web Design Company in Melbourne as our web design experts are proven to craft for you a seamless and efficient web development experience.