6 Major Pillar of Digital Marketingby Kamil Raza Business Consultant
Whether you say digital marketing, online marketing, or internet marketing — all are the same. It’s a simple, cost-effective, and influential way to connect with online users. And, If we compare traditional marketing to digital marketing then digital marketing is a perfect alternative for organizations to enhance their business worldwide. The reason behind this is that 3 out of 4 people prefer online learning about products and services through the website's content.
It shows that digital marketing services and advertising are being used, while traditional marketing usage has reduced significantly. But, Let me tell you digital marketing depends upon 7 major pillars that make it effective. Let's know:
Social media marketing is not a one-day challenge. If you want to increase your business presence among social media users then you need to make constant efforts. Social media is a free platform that is open to everyone and has a large number of active users. Therefore, businesses need to make their presence effectively.
Social media websites such as Facebook, Twitter, YouTube, Instagram, etc. are the best examples of this. These websites are useful in brand awareness, user engagement, and able to deliver you better results cheaply.
Search Engine Optimization (SEO)
SEO means optimizing the website to make it search engine friendly. The SEO techniques help you to improve your website SERPs result. But for that, you need an experienced and professional team to implement SEO elements. And, it includes keyword research and implementation, title tag, meta tags, Header tags, sitemaps file, robots file, and so on.
SEO includes two types of strategies i.e On-page and Off-page strategies. Both techniques help you to increase website traffic. SEO marketing is a cost-effective method but a business must get SEO service from an experienced team who knows how to handle SEO effectively.
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Created on May 27th 2020 07:58. Viewed 179 times.