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6 Common Mistakes to Avoid When Making Custom Signage for Your Business

by Saniya Zeenat Writer

The exploit of a signpost for communicating a message to a specific group of people, or even the generic public, is something that has been in use since the time of ancient Egyptians. Signs are generally placed on the road and streets, as well as on the outside and the inside of the buildings. They are basically meant to provide information and direction as well as identifying facilities, functional spaces, key areas, and services. In this article, we will discuss some common mistakes that you should avoid when creating a sign.


External signage is the business’ face to the world. It is also a long-term investment, so it is important to be sure that when you commission it, you get it right. Customers also judge the entire business on the sign alone. Consequently, sing is an invaluable part of marketing.

When it comes to designing your sign, one of the most important things that you need to ensure is that your signage stands out. It is ideal to find a reliable custom signage company to make customized and unique signs for your business. Below, I’m going to share some common mistakes that you should avoid when making a sign. 

1. No Taking Care of Visual Obstacles

The main purpose of hanging a LED open sign at a storefront is so that it can be seen. Therefore, there is no use to put it as a background of the lamppost. When selecting the perfect sign location, you should make sure, it’s not obstructed away from the passerby. At this time, imagine you are a viewer and try to look at your sign from a distance. It is also essential to take things into account like trucks and other vehicles that can block your sign when parked in front of it.

2. Contrast

There are mainly two types of colors including contrasting and complementary. It means that your sign’s letter should contrast with the surface upon which they are applied. But this is not to articulate that your color should conflict. You should also ensure that your letter finishes or color position out against the color of the backdrop. And they should not look garish.

3. Using the Wrong Material

There are some people that think that the costliest lettering makes the best sign. While there is nothing that can be further from the truth. What makes some sign material to be expensive is that they are made from harsh weather conditions, while other may be made of patina that makes them look outdated in a short time. If these are not requiring for your job, there is no reason for overpaying for your sign lettering. 

4. Choosing an Incorrect Size of Letters

Before purchasing or customizing the letter, you should measure where you intend to place the signs. It will enable you to size your lettering correctly. You should also make sure that the negative space around the letter is perfectly balanced.

5. Poor Readability

This is one of the most common signage mistakes that you can think of. Generally, it is brought about by the distance that the public has to view your LED open sign. You should also take into account the background that is going to be at the rear of your sign. If you want to use a background of natural material, you should take into account the seasonal fluctuations.

6. Poor Installation

For your sign to stand up to harsh weather elements and other problems, it is essential that it is properly installed. And if you have a sign with an intricate support system, you should consult with a professional to set it up the right way. The installation costs of LED signs vary based on several factors including the intended location, material, size of the sign, and many others.

Conclusion:

These are some of the most common mistakes that you should avoid. You can find a leading custom signage company to make the best quality and unique sign for your business.


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About Saniya Zeenat Innovator   Writer

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Joined APSense since, November 4th, 2019, From Noida, India.

Created on Feb 18th 2021 07:26. Viewed 323 times.

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