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6 Alternative Ways to Optimize Your Google My Business Listing

by Kanika Ahuja Digital Marketer
Google My Business or GMB may be a free tool employed by organizations and businesses to manage their online presence across different search engines. For that reason, the GMB listing is important to local companies to point out up in Google maps and program Results Pages. In addition, Google My Business has some added features which will enhance local companies’ GMB listing and helps increase their rank in local searches. So, if you would like to require advantage of this updated tool, take your cue from these seven alternative ways to optimize your GMB listing this 2020. 

Complete Your Business Profile:

Information creating a business profile with comprehensive, accurate, and updated information is going to be your initiative to optimizing your GMB page. Therefore, you need to make sure to fill out the entire necessary field to complete your Google My Business Listing including: 

  • Business name
  • Phone number
  • Address 
  • Website 
  • Category 
  • Description 
  • Working hours 
  • Questions and Answers 
  • Photos 
  • There could also be some additional fields counting on your industry When you’re done completing all the information that Google asks for, it will be much easier for the potential clients to find and contact your company for any transactions. Additionally, if you’ll make you’re listing complete, you’ll have a bigger chance to be recognized by Google and rank you in the results page.  

Post Relevant Content on Your Google Posts Section:
 
Google Posts Section is one among the features of Google My Business Profile that permits you to interact with users directly in program Results Pages (SERP’s) and on Google Map. Through this section, you'll post anything associated with your business like your upcoming events, company announcements, blog articles, product promotions, and holiday messages then on. Most people evaluate business online supported their recent posts. So that being said, you would like to form sure that you’re only posting relevant, top quality and useful content on your GMB account. Know more by joining us Digital Technology Institute - Best Digital Marketing Course in Delhi.

Choose a Specific and Relevant Category:

Your category selection is important and may help Google decide which searches your local listing belongs to. You have to pick from the list of obtainable categories since you can’t create your own category. However, if no specific category fits your business, you can choose a more general classification that accurately describes it. You should also regularly check the updated category option for brand spanking new opportunities which will describe your business.

Upload High-resolution Photos: 

Certainly, image optimization is that the most inexpensive thanks to get more mileage from your GMB listing. According to Google, business with images tends to urge 42% more requests for directions to their whereabouts and 35% more clicks to their websites compared to those businesses without photos. You can use high-quality images to give potential clients a glance of what they can expect from your business. For instance, you'll add pictures of your business logo, sales team, office, and anything which will effectively showcase your business. Creating a 360-view interactive tour of your business for potential customers is additionally a plus. Image specifications Furthermore, you need to follow the recommended specifications when uploading photos to make sure that it will look best on your Google My Business listing. These include:

  • Pictures should be In JPG or PNG format
  • The range of the images should be in between 10 KB and 5 MB 
  • The least resolution of every snapshot should be 720 px tall and 720 px wide
  • The images should be in high-quality and have no excessive use of filters and no significant alterations. 
 
Use a Local Contact Number:

Aside from keeping your contact number consistent among your various listings, it’s also essential to use a phone number with your local area code. Furthermore, you need to make sure that the phone number you used for your GMB listing is also on your homepage or in any landing pages linked to your Google listing. 
 
Monitor Your Google My Business Q & A:
 
Neighborhood The Google My Business Question and Answer section are one of the great features for local search on Google. In this section, potential customers may ask a significant question regarding your business, and you can answer those queries. This feature allows you to hear directly from the customers so that you can respond to them immediately. However, if you failed to monitor this section and you’re not responding as a business, it may result in misinformation regarding your company or worse it can create a negative reputation. Create FAQs lists One of the essential things that you need to do to monitor your listing is to be proactive and create a FAQs list to preempt customer’s Google My Business Q and A’s. Your sales team should identify the queries that people often ask then include those Questions and Answers on your GMB listing.
 
In fact, local business that has positive and conclusive reviews can gain more trust from their customers and tend to get more engagements to potential clients. In addition, online reviews can also influence search result rankings and click-through-rates. With that said, you'll collect and gather Google reviews to optimize your listing. Even if you have a great business, potential customers still want to dig in your review section for your credibility. Encourage your customers to gather online reviews, you'll actively encourage your happy customers to offer you a review on Google, and otherwise you may include an encouragement on advertising materials you put up in your store. Moreover, responding to reviews especially the negative ones is also a good practice for your business. Just make sure to stay calm and keep your cool while dealing with unfounded and overly rude reviews.

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About Kanika Ahuja Advanced   Digital Marketer

162 connections, 12 recommendations, 494 honor points.
Joined APSense since, September 13th, 2018, From delhi, India.

Created on Jan 14th 2020 05:20. Viewed 673 times.

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