Articles

5-Step Guide for Creating an Ecommerce Website

by Emma L. Business consultant

Nowadays, more and more ecommerce businesses are being launched each day. The main reason is that the world of ecommerce is quite successful and profitable, for that matter. Consumers, these days, prefer to do their shopping online. It's a faster and more convenient method that's oftentimes cheaper as well.

Still, the ecommerce market is overcrowded and highly competitive, pretty much as any other market today. That's why it's important to have a well-designed ecommerce website that will help you stand out in a crowd of many. But what does a well-designed website mean? In a world of ecommerce, a well-designed website is the one that can ensure a seamless and an exceptional customer experience.

The ability to achieve that depends on many factors ranging from the website's functionality to categorizing products. The fact of the matter is that consumers are more focused on such factors than the quality of your products. If your website isn't able to meet their expectations and needs, your customers will simply choose the next competitor in line to do business with. With that in mind, here are a few steps guide for creating an ecommerce website.


Start with market research

Before you start designing your website, it's important to get a better understanding of the market you're about to operate in. As mentioned before, your website must be able to meet consumer expectations, demands and needs if you want them to buy from you. It's better to know what customers actually want before you build a website rather than to improvise once it's up and running.

Market research can help you learn what you need and help you make more strategic decisions. For example, you can gain detailed insight into your target audience demographics. This will allow you to tailor your messages well and organize products that will be of value to your customers. In addition, market research also encompasses a competitive analysis. You must know how your competitors operate if you wish to gain a competitive advantage over them.

Choose a domain name and hosting provider

Once you've done your research, it's time to give your website a proper address in the online world so that people will be able to find you. That includes choosing the right domain name. A domain name can be anything, as long as it's related to your business in some way. That way, you can ensure that it's easily recognizable online.

In addition, you'll need a reliable web hosting service to maintain your website and ensure that it's running at all times. The speed and functionality of your website will depend on the hosting provider you've chosen. Therefore, when researching providers for your website, make sure they guarantee proper security, speed, at least 99.99% uptime, proper service and support, proper backup and recovery mode and so on. It's better to make the right decision from the very beginning, rather than regret your decision because you wanted a slightly cheaper solution.


Pick an ecommerce platform

Your ecommerce website needs an ecommerce platform so that you can set up your shop the right way. A proper platform will ensure that you can properly sell products to customers and that you can categorize and organize products on your website in a seamless and efficient way.

There are a lot of ecommerce platforms today and each one has their unique offerings, pricing and services. For example, you can consider Shopify, Bigcommerce, Magento and so on. You can even opt for a WooCommerce plugin if your website is powered by WordPress. In any event, there are a lot of options available to you so make sure that you choose the one that suits your needs the best way possible.

Design your store

Visual design plays a vital role in customer satisfaction and experience. If your store is dull and unpleasing, your customers might get easily bored. On the other hand, making it too flashy will simply annoy your customers as well. Therefore, go for the silver lining and choose the proper esthetics and design. Many ecommerce platforms can help you out with this one as they have various themes for your store for you to choose from.

You can settle for one of the themes, unless you want to create a unique design from scratch. Aside from visuals, you have to focus on product categories, images, videos and information. Make sure your website is easy to navigate and that you provide accurate recommendations based on consumer browsing or shopping history. Include a search bar on every page so that customers can find what they need easily.


Optimize your website

Now you're getting to the truly essential aspect, which is website functionality. It's important to understand that there must be a fine balance between design and functionality. Otherwise, the entire thing will fall apart.

If you focus on the design too much, chances are your website functionality will suffer for it. In addition, if you worry about functionality too much, your design may not be pleasing enough to engage customers. You can kill two birds with one stone when functionality is involved, especially if plan on leveraging SEO (Search Engine Optimization) in marketing purposes.

The main reason is that SEO puts an emphasis on website functionality as a ranking factor that influences customer experience. That being said, ensure that your website is fast, secure, responsive and user-friendly. Optimize images and remove any duplicate content. Also, fix any errors or redirects so that your customers don't run into any inconvenience while browsing your ecommerce website.


Creating an ecommerce website can prove to be a challenging task, especially since you must ensure that it can meet customer expectations and ensure their engagement. However, if you plan things out the right way, you can create a website that will help you achieve business success.


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About Emma L. Advanced Pro  Business consultant

3 connections, 0 recommendations, 154 honor points.
Joined APSense since, February 18th, 2016, From Sydney, Australia.

Created on May 15th 2019 03:00. Viewed 337 times.

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