5 Ways to Use The Basic SEO Features in WordPress

WordPress offers a splendid way of connecting with search engines. It is equipped with a wide variety of features and functions that help a search engine to crawl through posts, web pages, product categories and much more to PageRank your site. By default, WordPress has a good number of SEO tools offered by best SEO companies in Mumbai. The basic ones include the ability to use .httpaccess, create static URLs or permalinks, pinging and even blog rolling.

You can also get a large number of external SEO plugins or hacks to make WordPress work for your best. Try taking help from Website Design Company in Mumbai. However, using all these third party plugins may possibly hamper the search engine friendliness of your WordPress site. Here are some tips and hacks that help you use the basic SEO features in WordPress in the best manner and also in making it more compatible with search engine crawlers and spiders. 

Read also: Age-Old SEO Practices That Should Be Shown The Door Now!

1. Getting your coding perfect

A search engine can pass through a web page only if its code is proper and validated. If your web page has some errors in coding the search engine may be prevented from passing through it and ultimately pushing your site behind in search results.

2. Make a statement with your website content

As far as search engines are concerned, they cannot see what is n your website but can only read through it. Your textual content is what will talk to the search engine. So ensure that your website features good content that the search engine can successfully examine, compare with its search queries and rank your page accordingly.

3. Putting your best content first

While creating content, keep in mind the words, phrases, and keywords that your intended customer segment will use. Writing content with these keywords in mind will help you pull more online traffic to your site directly from search queries. Use them more than once without damaging the flow and the style of the content. Understand how a search engine will shuffle through the content so that you can categorize and customize it accordingly to get the best PageRank.

4. Matching keywords, links, and titles with content

You stand to gain a better page scoring if your keywords, links, and titles all match with the content. Every search engine will try to match the words contained in the document with the keywords, links, and titles to evaluate your site. If the match rate is high your site will be given a better score, which is good, on the other hand, you will end up crawling at the tail of top search results.

5. Improving Link popularity

More than how well you have designed your site, what matters is how well it is linked.  Thanks to WordPress tools like Blog rolling, pinging and trackbacks, you can easily win the favor of search engines and enhance your link popularity significantly. Other ways of improving your link popularity include leaving your UR L as a signature in forum posts or submitting directly to directories. However, abstaining from spamming blogs and other forums with the incessant posting of your URL as most blogs would have enabled the rel=”nofollow” attribute which is not going to help you.