5 Ways to Use SEO and Email Marketing to Drive Results

by Manoj Kumar Content Marketing

While SEO and email marketing together are integral aspects of any digital marketing strategy, they're rarely talked about together. They need an equivalent goal – generating qualified leads and boosting conversion rates. During this article, you'll find out how to mix SEO and email marketing to drive better results.

1. Repurpose Your High-Quality Newsletters

To encourage your recipients to open your emails, read them, and take the specified action, you would like to make highly targeted and insightful newsletters. To maximise their visibility and deliver value, consider repurposing your newsletters.

By turning your email newsletters into blog posts, you're giving users that haven't subscribed to your email list insights into what they're missing out. Most significantly, you'll allow Google to index and rank your content.

There are some ways to repurpose your newsletters. If you're creating short-form, topically-related newsletters, you'll bundle all of them together into a comprehensive guide. Longer articles are often became data-backed infographics or articles.

When repurposing newsletters, you'll get to optimize them for search engines. This suggests adding keywords naturally, linking internally and externally, writing informative Meta descriptions and title tags, keeping content legible and easy-to-follow, adding high-quality visuals, etc.

2. Optimize Emails for the proper Keywords

Striving to serve its users with authoritative and relevant content, Google doesn't prioritize exact-match keywords anymore. Instead, it wants to know whether your content aligns with the search intent.

Therefore, knowing what phrases they're checking out isn't enough. You ought to know why they're googling them. Aside from traditional keyword research tools, you'll also use alternative keyword research tools like Google Trends, Word tracker, and Answer the general public.

When optimizing for keywords, confirm your digital channels are aligned. When a user lands on your website, blog, or dedicated landing page via your email newsletter, they ought to be given consistent user experiences. If you've got no experience in keyword research and optimization, there's no shame in consulting an SEO specialist to assist you target the proper keywords and keep your digital presence on-brand and relevant across all digital channels.

3. Write Relevant and Catchy Subject Lines

Writing optimized subject lines is analogous to making title tags and headlines for your blog. a bit like Google’s SERPs, your recipients’ inboxes are full of messages from multiple brands. Not having enough time to open all of them, people usually click on those emails that intrigue them.

Your email subject lines are a serious factor determining whether a user will open your email. That’s why they ought to be informative, addressing your users’ pain points. Knowing that your email may provide an answer to their problem, a user is going to be more likely to click thereon and skim it.

This is where keyword research also can help. By analyzing the keyword intent, understanding what keywords is driving traffic to your site, and optimizing your subject lines for the proper phrases, you'll boost open rates and CTR.

4. Encourage User Engagement

Apart from generating leads and boosting conversions, email marketing is additionally an ideal thanks to engage users and builds stronger relationships with them.

Say you've got recently published a replacement blog post and you would like to market it via email. You’ll start your email by emphasizing a couple of relevant statistics and facts from your article. Then, provide a link to your blog article and write a robust CTA, asking users to see it out and leave a comment there. You’ll also implement social media buttons to encourage users to share your new piece of content.

Some of your subscribers can also run a blog within the same niche. that's a chance for you to earn authoritative backlinks and boost your rankings.

By getting people to share, discuss, and link back to your content, you'll boost your site’s exposure. Above all, users’ engagement together with your content will prove that your content is quality and relevant, telling Google to rank it higher.

5. Archive and Cannibalize Email Newsletters

By publishing and archiving your email newsletters, you're letting Google crawl and index them. However, how can Google know the difference between your blog articles and archived newsletters round the same topic? If you are doing not tell its spiders what content to crawl, your posts could also be recognized as a replica content.

To prevent duplicate content which will harm your rankings, you would like to feature canonical (“rel canonical”) tags. Namely, a canonical tag tells Google that your URL may be a primary copy of the page, ensuring that your blog posts and newsletter archive page are never involved.

Over to You

Even though email marketing and SEO could seem like two fundamentally different digital marketing agency in singapore, they're a match made in heaven. With the assistance of SEO, you'll optimize your emails for the proper keywords, understand users’ search intent, and boost open rates and click-through rates. On the opposite hand, email enhances brand loyalty, engages users, and puts your content ahead of the proper users.

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Created on Jan 15th 2021 03:32. Viewed 297 times.

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