5 Ways to Optimize Ecommerce Site Using Services of SEO and Website Design

Not much have changed in On-Page SEO optimization. But, today a lot has been added to the SEO toolkit that helps you optimize your web page, including e-commerce sites in a better and efficient manner. To begin with, it is now possible to optimize almost every major element of an e-commerce site including, customer reviews, product video, FAQ, social media integration, product name, etc. We will discuss in brief the optimization possibilities of some of these elements and how important they are for on-page optimization.

1. Customer reviews
There is no better way an e-commerce site can gain insight into its customer behavior than with the reviews it gets on products. Hence, it is extremely important to set up a system therein all the unique and valuable customer reviews are collected without fail. Some popular e-commerce websites also provide incentives like discounts for future purchases in return for a customer review. Now don't worry about getting negative reviews as it is entirely on your hands to let these adverse comments slip into the web page at all. Also, ensure that every product which is yet to get a review does not display a no-review-yet kind of message as it can dampen the shopper sentiment.

2. Page speed
We believe, like most of us here, you too must a vicious hater of pages that take a lifetime to load. Hence, having a light page that loads quickly enough is of utmost importance. Analytics have shown that e-commerce web pages that load quickly are known to enjoy better conversion rates than those which do not. Get the point? Your page speed has better importance than your page ranking. Do not let your user lose patience waiting for the page to load instead focus on boosting the conversion rate than focusing on tweaking with SEO agencies in Mumbai.

3. Product videos
In online shopping, the customer does not get to see the material up real. He relies on online reviews and images to make up his mind. Therefore, your product video plays a significant role in convincing the customer and in achieving conversion rate. Product videos will make your web page appear content rich and particularly, high end in appearance. Even in search results, e-commerce websites with product videos stand apart and has more chances of winning customer attention. Hence, use a worthwhile system to optimize and embed good quality product videos in your e-commerce website.

4. Product description
Last but not the least, this had to come. Using product descriptions that your manufacturers/suppliers provide you with is not going to help your differentiate yourself. You have to spend time and rack your brains to come up with unique and creative product tags that will win customer attention. Feel free to use phrases like “free delivery”, “at lowest prices” in abundance to anchor the product in the customer’s mind.

5. On-page SEO
Guess we have scraped the tip of what it takes to optimize your e-commerce site using on-page SEO. There is enough and more in this post that will help you improve your e-commerce site to the next level with Website Design Company in Mumbai.