5 Ways to Get Consent Form Conversion Killing

by William Roy Digital Marketing Services

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With GDPR now in full effect, you may see a consent form was really horrible and popup evil doing the rounds - you know, people asking you to submit all your personal information and sell Digital Marketing Company in Stafford half of your soul to continue to use a website that clearly did not put the user experience is high on the priority list.

That's right, do not kill GDPR conversion rate; designers do.

During the build-up to May 25 earlier this year, it was not GDPR the impending doom that worries me - especially because GDPR need not be a big problem. A more serious concern is how the poor job the majority of brands will do when it comes to design approval not changed half the internet became unusable mess.

GDPR compliance does not mean you have to throw a full page check box in the user and give them every excuse possible to get back the right to search. In this article, I'll show you five ways you can design a consent form without killing the conversion.

Note: We are not lawyers and you do not have to take anything in this article as gospel truth in GDPR - obtain the necessary legal advice if you are undecided.

Compliance does not have to be a pain in the ...

My favorite response to GDPR (sarcasm alert) so far has been a lot of sites in the US only in the EU to block users accessing their site - a fairly comical overreaction. That said, when you see some form of brand approvals throw in the EU now, I'm starting to think that prevents them would be an improvement on the current state of post-GDPR user experience.

This is the kind of thing you want to avoid:

No one likes a checkbox list and throw a lot of them in the user will only advertise how much data they you take from them.

The good news is designing a consent form is much easier than cookies for users who choose to submit their data and it involves the understanding that you are going to use their data in a certain way.

For example, when using your contact form, they know you are going to use their email address to reply to them - nothing to get approval for here. Likewise, if you made it clear that the registration form for the newsletter you are, you do not need permission from people to use their email address to send your newsletter.

This is why they signed up in the first place.

Where you do need to get approval is when you are going to collect data that is not really important for the actions of users choose to complete or you plan to use this data to something else (for example: add their email address to a Google ad remarketing list ).

Keeping this in mind, let's look at how you can get this kind of agreement without killing the conversion.

# 1: Processing copy of your form

This advice came from people over at Thrive scene and it may be the most direct approach to dealing with GDPR I've come across.

As explained in the previous section, when users explicitly understand how their data will be used, you do not need to add the approval process because they already know everything they need to.

Thrive themes seen on the example of a simple email subscription form and copy the above does not make it clear that users sign up for a newsletter in exchange for a free PDF guide promoted in the post.

Users just tell they have to subscribe to Digital Marketing Agencies in Stafford receive a PDF, you give them all the info they need to understand you are going to use this email address to send them an email newsletter once they get their PDF guide.

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