5 Ways to Ensure You Write Impacting News Stories
The number of news writers is on the rise. However, according to recent research by Forbes, only 30% of news writers are able to come up with impacting news stories.
When you send a group of news reporters to cover the same story, each of them will come up with something different despite using the same facts. However, in case you are a news reporter who is interested in standing out from the rest, there are five simple ways of writing your news stories that will ensure they have impact and stand out from the rest.
- Ensure you Focus on What the Audience are Interested in Knowing Most
For example, let us consider a mayor who is holding a news conference to list all his or her accomplishments. Definitely, he or she will be presenting all the information in a way that will benefit him or her.
As a news writer, you need to look at what the mayor said and consider what the audience are interested in knowing. In case the mayor is proud of having negotiated a new sewer deal, you need to bring that information in a way that will interest people at home. Consider if the new sewer bills will be less or high. That might be the information the audience is interested in hearing.
In case the mayor presents information that does not have any impact on the audience, ensure you do not cover it in your story. For example, if the mayor says he recognized his or her staff, viewers or readers might not be interested in that unless it will help them.
2. Ensure you convince the Readers or Viewers on why they need to Care
There are times when readers and viewers do not have to be convinced on why they should always care about any news story. Be sure readers will always pay attention to your story when you cover on something like their taxes going up. At times when you are writing about latest news today in Nigeria, There are people who might think that the news will not affect them in any way. It is important you ensure your story has a broader reach. You can have a line like even people who do not use the bridge will benefit from it.
3. Write Shorter and Complete Stories
Writing short and complete stories will help increase the impact of your writing. Short stories will help in completely eliminating clutter that will interfere with some important information you are passing to the readers. The shorter news stories are more memorable and focused. You need to ensure you do not ignore the information that your audience are interested in knowing.
4. Check on the Emotion of Your News Writing
In case you are covering a story about a nursing home that is being closed, sticking to the facts will mean that will miss the opportunity of reaching the hearts of your readers and viewers. That explains why you need to write about a news story with an emotional component. Try looking for families of nursing home residents and let them tell their stories. The emotional hook will help people who are at home appreciate and understand what the people are going through.
5. Use and Effective Headline to Help Sell Your Story
You need to have a compelling headline in order to create an impacting news story. Ensure you come up with a great newspaper headline, great website headline or a great TV news lead in. Before writing a news story, take your time and come up with a great beginning that will make readers be interested in reading the entire story.
It is important that you prioritize all the information and facts before writing a news story.
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