5 Ways Electoral Campaign And Corporate Affairs Strategy Are Similar

by Purvi Dalvi Writer

Running an enterprise is a complicated process. You need to have proper application and complete focus to manage resources and extract maximum out of it. The promotion of brand and management for the crisis in an organisation is similar to what the political parties require during the elections.

Here we are trying to draw a parallel between an electoral campaign and crisis communication support system within an organisation. Both need proper planning and ample resources to execute and provide a positive result.

Here are things that a strategist can learn from an electoral campaign for formulating corporate affairs strategy:

Understanding the voters

When the political parties plan their election campaign, the primary target is their existing supporters whom they wish to retain. Similarly, the brand must maintain its customer base, who will not only consume the product but also help in expanding the customer base. To retain the customers, it is imperative to understand their needs and evaluate the feedback for a better understanding of the market.

It is also essential to study what your competitors are bringing in the same segment and how the customer is responding to it. In the electoral campaign, all political entities keep an eye on their opposition and monitor their progress, this formula works as corporate affairs strategy too.

Fact-check before making an announcement

Political candidates make several promises to voters on the basis of data collected by their research team. The team manages the information from the voters about their demands and other issues in the constituency. When you run an organisation, it is crucial to understand the needs of consumers while designing the product and do some survey their needs.

Cultural analysis

Election results and surveys of the past matter a lot to formulate plans for an effective campaign in the ongoing year. It helps in the study of the voting pattern and many other things about the potential voters. Same goes with the consumer, their past behaviour and research of their shopping pattern are very important while formulating the marketing strategy for the product.

Planned usage of resources

It requires a lot of planning to manage human and financial resources available with the organisation. All the political parties use their limited financial and human resources with utmost caution. Similarly, the brands take a cue from this to manage their limited resources and optimize their functionality while deciding upon the corporate affairs strategy.

Timing the launch of any campaign is the key to the successful promotion of the brand and the candidate. If you start such promotions too early, it will lose the fizz after a point, and if you wait for too long, there will be less outreach.

Indulge influencers

The influencers can help in pulling the crowd for an electoral candidate, and it sometimes converts into the votes. If some popular artist campaigns for a candidate, the voters might get intimidated and vote for them. Similarly, if an influencer promotes your product, the visibility increases, and more likely that consumers will give a thought to the brand.