5 Tips To Design Your Website For Customers

Your website design can make or break your business. Credibility is key when it comes to building trust, converting clients, and growing your brand. We will show you how to enhance the credibility of your web design through product reviews, client testimonials and even employee resumes!

We make judgments about others based on their reputation and appearance. According to a study, most of consumers admit to making judgments about a company’s credibility based on their website design. And half of them said they would not do business with a company whose site they didn’t like.

Clean, simple and uncluttered
As you write the content for your site, don't use big words or jargon that turn people away. Instead, take time to read over what you've written and edit it down until it's as simple and easy to understand as possible.

Easy-to-navigate structure
When people visit a site, they should be able to find exactly what they're looking for in two clicks or less. If visitors have to click through multiple pages or search for something specific, chances are they'll leave before they find it—and perhaps never return.

Show your personality and brand
As a business owner, you likely have a strong vision for the brand and personality you want to convey. Your website is the perfect place to showcase that. You can be as creative as you’d like with color schemes, fonts, and images. Having these elements clearly displayed on your website will help customers get a better understanding of who you are as a company and what they can expect from interacting with you.

Think about mobile users
You may be surprised to find out just how many visitors are using their mobile devices to access your website. This is why it’s so important that your website is optimized for mobile use. If you don’t know how to do this yourself, there are companies that offer web design services that can assist. And if you want to DIY the process, there are many online tools that allow users to create their own websites for free.

Don’t forget about your blog
Your blog is an important place to share valuable resources and information with your clients. It’s also an excellent way to show off your expertise in a particular area of business or industry knowledge. It’s important that the style of your blog matches the rest of your website in order to maintain consistency.

You only get one chance to make a first impression, and if your business is still using a website that was built back in the mid-90s, it's not going to leave a good one. And if you don't think people are judging you for having a poorly designed site, well...you're wrong.

There are ways to ensure that you have a good website design and that it leads to conversions.

While it is not always possible to please everyone, it is best to be as close to that goal as possible. The idea is to have your design represent what your brand is meant to be. You want something modern, or classic, or if you’re a service-oriented business, you want something friendly, or warm, or helpful. Think carefully when creating the design of your website and make sure it matches with the image of your company before launch. Your reputation depends on it.