5 Tips For Creating an Engaging Website Design For Your Restaurant

We all need to eat and most of us love to do it!

But if you are a restaurant owner, how will you convince your customers to pick your restaurant over any other? Maybe you already have a website for your business or maybe you are planning to create one. 

But do you know certain elements are important while building a website for your business?

Your website is the face of your brand and it forms the first impression on your customers long before they come through the front door of your restaurant. Therefore, the web design of your restaurant's website should be unique and eye-pleasing.

According to the best Web Designing Company in Delhi, here are some great tips for creating an engaging website that your customers will love!

1. Understand Your Audience

Before starting put, understand who is your target audience. You'll mainly have 3 types of audiences - new customers from out of town, new local customers and old customers. You need to think about who they are, how they use your site and what are their needs before you start building or redesigning your restaurant website.

For eg, show the new customers what your unique selling points are, and what sets you apart from others. Whereas, for old customers make sure they don't have any difficulty in accessing any information on your website.

2. Use High-Quality Images

High-quality images can say seal the deal for your restaurant’s website, according to the best Web Designing Company in Delhi. They can say a lot about your food, atmosphere, staff, vibe, etc. If you have a beautiful storefront, use that image on your website. If the interior looks amazing, use that image instead. However, if the storefront isn't that great but your food is best-in-class, show that off on your website. 

Put the best high-quality amazing images first, then continue with the rest. This way you'll grab customers’ attention with just a glance on your site.

3. Mention Your Strong Points

Maybe your strong point is that you offer the best coffee in town or that your restaurant's ambience and location are the best or maybe you have the best atmosphere for diners. Whatever you're best at don't forget to highlight that on your website. This way your customers will know what's special about your restaurant and why they should visit it. 

If you're unsure about what makes your restaurant unique, you can ask some questions to yourself like what do your customers love to eat the most, what sets you apart from the competitors, what feedback you receive from the customers and employees, etc.

4. Choose Your Colour Scheme

The top Web Designing Company in India believes that the colour palette of your restaurant website should be just as appealing as your restaurant is. You can set the colour theme of your website based on the colour of your logo or the restaurant interior. 

However, instead of blindly using that colour or 12 different shades of it everywhere, try to integrate it into your website designing elements. The story should be about your food and cooking not about the colour of the logo.

Another interesting thing to note is the philosophy behind colours as noted by the top Website Design Company in Delhi.  For eg, red and orange make us think about food which is why most of the restaurant websites use these colours in their logo. Yellow and green are also good but blue or green doesn't exactly give the same effect. Try to incorporate these colours into your website design for the best results.

5. Display The Desired Information Clearly

Your restaurant's website is the online spokesperson of your website. So, mentioning all the desired information, so that it answers all the top queries of your customers, should be your priority.

Make sure the following elements are mentioned clearly on your website-

• Menu - Menu is the first thing that a customer looks for after landing on your page. So, ensure that you mention all the categories in the menu like Veg, Non-Veg, Starters, Main Course, Desserts, Beverages, Drinks, etc.

• Online Ordering - Having an online ordering button on your website besides the menu options will help in easily converting your website visitors into buyers.

• Store Locator & Contact page - For a hassle-free customer experience add your restaurant's address, contact details, email id, and service hours, clearly on the website.

• Feedback Page - Seeking customer feedback will make them feel valued and you can easily find out about any good or bad experiences that your customers have had and where you can improve.

• Social Media Profiles - Make sure to link all of your social media profiles on your site for better connectivity with your customers.

• About Us - This is an important page to add so that you can tell your story, mission and vision to your customers.

NEED HELP? CONTACT US

Sounds like a lot of work? We know!

But, according to the best Web Designing Company in India, a great website design is crucial for success. So, if you wish to add these elements to your website or create a new engaging website for your restaurant then you should consider hiring the best Website Design Company in Delhi.

We have helped many of our clients in creating a stellar website design, and we'd be happy to help you too!

Feel free to contact us anytime.