5 Tips for Competitive Keyword Research from an Expert SEO Service

by Milla James Daily Business News

Whenever you are starting a new business, there are some important considerations that you need to make before diving into the big world of business. One of the most important things that you need to take care of is selecting the right keywords that your website will be ranking on. This will help your clients to find your services easily and you’ll be able to compete more effectively with your competitors in this highly competitive market. If you are looking for an expert seo services Brisbane , then Marketing Cosmo can help you with all aspects of online marketing in Australia.

1) Use a trusted tool

A reliable keyword tool can be a huge asset when planning a new website or analyzing a competitor’s website. To get started, try using Moz’s Keyword Explorer to search a particular niche and see what keywords are popular and how they perform over time. There is also a free version of Google’s AdWords keyword tool available that you can use to search your business name or competitors’ websites to see which keywords work best.

2) Consider your competition

First, consider who your competitors are and what strategies they may be using. If you’re trying to rank higher than your competitors, copy their SEO strategies so that you can outrank them. However, keep in mind that you don’t want to copy their entire approach. This is one of those cases where imitation isn’t going to work; instead, it’s a good idea to focus on doing what works best for your site.

3) Know your niche

Knowing your niche is key to effective keyword research. What are you passionate about? If you don’t know, it might be a good idea to start here first. Where do you see yourself in five years? In 10 years? Where do your passions lie today and where will they lie in ten years? Find out where your interests intersect and go from there. Make a list of keywords related to those topics, products or services and keep them handy when doing competitive keyword research.

4) Prioritize the keywords

One of your primary goals in keyword research is to prioritize. You want to figure out what keywords are truly important to you and give them more focus. These should be your competitive keywords, ones where you’re going to go head-to-head with competitors or businesses that are close to yours.

5) Narrow down on geographic locations

When it comes to targeting a specific geographic area, you can select which cities, regions or states you want to focus on. For instance, you may want to add keywords and phrases like San Francisco or California. The more precise your geographic location choices are, while taking into account competition and other market considerations, will have a significant impact on your ability to generate local customers.

conclusion:

Even though keyword research is one of those simple tasks that can be completed in minutes, it’s also a very critical aspect of SEO. In fact, it’s one of only three technical factors that matter to Google—you know, besides content and site speed (and more on-site speed later). If you’re looking to get your site up and running with a solid foundation, you really can’t afford to skip keyword research. Your competition is doing it—so should you. take advice from expert seo services Brisbane to execute the seo strategies effectively.