5 Tips for brand exposure

Brand exposure is one of the most important aspects of business and in order to do it right it is necessary to invest both time and money in to the process. If your business is still relatively unknown and you’re looking to increase your brand awareness, here are a few tips for brand exposure to get you started.

 

Branded products and packaging

 

Branded packaging and freebies are a great way to get more brand exposure for your business, especially if you properly invest in them. For example, giving away printed carrier bag with your products can give you more brand exposure with each buying customer. If your bags have a pleasant design and are made from good quality material, people will notice the quality and some people may even keep them to continuing reusing. Try thinking outside the box as to what you can give away. While every company has a branded pen to give their customers, if you want to make an impression then consider giving them a free branded product that is relevant to your products/services. For example, if your business sells glasses frames you might consider giving them a protective case with your logo on it. It represents a gesture of goodwill as well as an opportunity to have your brand seen by others.

 

Social media

 

Social media nowadays plays a key role in brand exposure. If your business is not online and engaging with people then you are likely missing out on a substantial portion of the market. By regularly uploading interesting and brand relevant content to social media channels, your business will generate an online following which can very easily turn into a community of customers if you can back up successful social media management with good quality services and products. But, you also need to make sure that you are using social media to open a dialogue with your customers. This means that you need to respond to comments and messages in a timely manner and engage in conversation with people should they address you online.

 

Sponsorship

 

The right kind of sponsorship can increase brand awareness as well as improve the reputation of your business. This method involves donating money and/or products for a product or an event that is relevant to your target audience and brand. You have to be careful about what you choose to sponsor. Your business should match the tone and theme of the product/event and you should make sure that those involved approve of your business being a sponsor. One of the best ways to do this is to sponsor a fundraising event for a charity whose goals and principles coincide with those of your business.

 

Blogs

 

Writing regular blogs that cover popular topics in the industry and in the news is a good way of getting brand exposure within certain communities. If your blogs are credible, well researched and of good quality, there is the potential of people online sharing your blogs and using them as a reference in their own blogs and articles. This will result in the readership of these subsequent articles and blogs becoming more aware of your blogs and your brand. Linking back to social media, these blogs can also serve as excellent original content to get people more engaged with your business’s brand online.

 

Competitions and giveaways

 

Having a charitable or generous spirit is a great way to get people interested in your brand. Whether online, with your products or in television advertising, consider advertising a competition with a few prizes to win. One of the best types of competitions to increase your brand exposure is one that involves engaging with the brand on social media and sharing brand related content. For example, you might ask people to post a picture of something a use a hashtag to link the content back to your brand.