5 Reasons Why Your Business Should Use Facebook Advertising

Decide how, where, and when to advertise your online business can be a daunting task. With Google AdWords offers the leading search advertising campaigns, effective, and profitable, many businesses neglect to consider the value of other advertising channels. Step forward a Facebook ad.

In this post I want to give you five Digital Marketing Company New York major reasons why most businesses advertising on Facebook is an absolute must.

1 - Spend As Little As £ 1 Day And Still Get Results

The minimum expenditure on Facebook advertising in the UK for just £ 1 a day. Even with a small budget, you can reach thousands of people who meet very specific targeting criteria. You'll be lucky to get one-click a day on the Google Ads for that kind of expenditure.

With some types of optimizations that are available, you can choose the most appropriate structure for the purpose of optimization of your campaigns. Your optimization options will affect the people who see your ad. Currently, there are eighteen types of optimization from which to choose depending on the chosen destination. However, we will discuss the most commonly used:

impressions

Facebook will display your ads as much as possible. You will pay per thousand impressions make this one of the cheapest ways to reach your audience. Increase exposure and brand awareness with this optimization, help more people see your ads and the potential to continue to engage with your brand.

Daily Reach Unique

This optimization will deliver your ads to your audience up to once a day. This is great if you want to keep your ad frequency is low, but you will still be charged per thousand impressions. This is another great optimization or marketing for brand awareness early stages of your brand.

click the link

If you are more interested in getting users to actively click on your ads through your page or site, you can choose a click on the link. It will provide ads to people most likely to click on them. It should be noted that if the user clicks through to your website, but do not wait for your site to load, you will still be charged for clicks.

Landing Page Views

Use Landing Pages Display if you want the user to load and view your site. This optimization is a little bit the further down the funnel of Save Link; However, I would recommend Landing Pages Link Click view because you will target viewers most likely load and view your page.

conversion

If conversions are your ultimate goal, it is best to arrange your optimizations for this. You tend to get the CPA of £ 1, so we would recommend choosing one of the options above if you are on a tight budget of £ 1 a day. However, if you have more space to your budget and then set this as a type of optimization you because it will show your ads to people most likely to convert.

Score

Once you start to get the conversion and you look back on ad spending is stable, it's a good idea to see the value. The value will show your ads to people in order to maximize the total purchase value generated and get the highest return on ad spend (ROAS). Again, if you are working with a tight budget, it is better to choose the top four choices because they would maximize the audience you can reach.

With so many choices for bidding, budgeting, and optimization, it is important that you choose the option that best suits your advertising goals to get the most out of your campaign.

2 - The Targeting Options For Facebook Ads Are Cool

Unlike Google Ads, Facebook ads targeted to user demographics, behavior and interests, not what they are looking for. Therefore, improvements are available to you when you set up ad targeting Digital Marketing Companies New York audiences impressive. Here are some great examples of exactly how you can target your ads:

Providing services or consulting business? Consider targeting users with interest in the "business", "marketing" and "advertising".

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