5 Reasons Why You Need Video Marketing in 2017

There’s no need to say that video marketing is becoming the next big thing in the world of business. 61% of businesses have already given a go to video as a marketing tool and 66% of them started doing so last year. Therefore, video marketing is constantly becoming more popular and if you own a business, you should definitely think about taking a shot at it. And if you’re still not convinced, here are 5 reasons why you need to start making promotional videos in 2017.

It's effective

Video marketing wouldn’t have become so popular unless it wasn’t effective. This marketing channel has a potential to reach millions as videos are pretty much everywhere – on gas pumps, shopping malls, and cafes. But of course, they’re most effective when it comes to browsing the web. Businesses today record how-to videos users look for or simply make their promotional videos pop up when someone enters their website. No matter how internet users get to see your video, it’s guaranteed to be much more effective than mails or any kind of printed material.

It improves your SEO

SEO has become an integral part of marketing and every business out there simply has to invest in it. And making promotional videos is one of the best ways to do so. According to some experts, including videos into your website makes you 53 times more likely to appear in the first page of Google results. Therefore, videos will not only make your website more engaging but drive more traffic to it as well. And with more traffic, you’re guaranteed to make more sales and earn more money.

It boosts your social media presence

Internet is now all about social media. There’s hardly a person without at least one social media profile and a business without a social media page promoting their products or services. Still, one of the biggest problems businesses face when it comes to social media is what to post on their pages without sounding too promotional. Well, internet users like interesting videos and sharing something your business recorded is always a good idea. Also, if a user like your video, chances are they’re going to share it and give you some free publicity.

It increases your customer conversion

Videos that start generating views are also going to produce increased leads and larger conversion rates for your business. In fact, 76% of businesses say that promotional videos helped them get a good a good return on investment (ROI). Of course, this is only the case if your video is well-designed and it shows your products or services in a positive light. With this in mind, turning to experts such as those at Alexander Thomas Media is always a good idea.

It makes your message more clear

Studies have shown that an average internet user has only an eight second attention span. This makes videos one of the best ways to send your message and make sure your visitors get it. Not only this, but videos drive more engagement than any other type of online content there is. Therefore, internet users tend to spend twice more time on websites that include videos of any kind. And if your visitors start spending more time on your website, they’ll also be more likely to remember your products or services and become a customer of yours.

All in all, investing in video marketing in 2017 definitely makes sense and can even be considered an absolute must for every business out there that wants to beat their competition. Just bear in mind that the quality of your videos plays a huge role in how successful your marketing efforts are going to be. In fact, only by making your videos interesting and engaging will you be assured they’ll produce good.