5 Reasons that you need to know if your Ads Aren’t Visible on Google

by Seek Academy Training Institute

Hello marketers! Are you struggling to make your ads visible to your audience on Google? Well, we understand your concern about how much time it takes to set the pay-per-click account, setting the right keywords and then optimizing it again and again to get the best clicks and impressions.

Undoubtedly, you must be spending a good amount on your PPC campaigns, but when it is not visible to the audience on Google’s first page, and then do you think it’s even worth it? A big NO!

From appearing on search results to get genuine clicks and impressions, PPC has a major and vital role to play in getting paid business for your brand. There are various reasons behind if your ads aren’t visible on Google.

To resolve such issues quickly, here is the list of 5 reasons that you must know if your ads aren’t showing on Google.

1. Campaign Paused

Before you run any campaign on Google Ad Words, it's basic fundamental is to check whether the Campaign or Ad Group status is active or paused. If the Campaign is paused, then your Ad won’t be visible to your target audience on Google.

2. Ads Disapproved

Google has its own policy for text. If the text doesn’t adhere to the policy, then chances are your ads can be disapproved. To check the status of your ad’s approval, you can do it manually by simply clicking into the ads tab and then check the status column. In the status column section, you will get to know whether your ads are approved, disapprove or approve (limited). If your ad isn’t approved by Google, then you can get details on the ad’s status by clicking on the small question mark.

3. Keywords disapproved

Whenever you run a Google Ad Words campaign, Google reviews and then approved the keywords that you have set in the campaign. If in any scenario, your brand is advertising firearms, drugs, pornography, cigarettes, alcohol, fireworks or more, then your ad will be disapproved. Keywords are also analyzed and reviewed by the team of Google. You can check the keyword approval too by clicking on the keywords tab and then status column.

4. Negative Keywords

Undeniably, negative keywords when added to campaigns are beneficial to block undesired and unwanted traffic to your ads. However, one has to be careful when using the right set of negative keywords as it can nullify your keywords within any ad group. Therefore, review the list of negative keywords and then activate the campaign.

5. Low search volume

If your PPC ads aren’t getting good impressions and clicks, then it is possible that it has low search volume. Review the keywords that you have set in the ad campaign and make sure that they don’t have low search volume. If keywords have low search volume, then you can take help from the Google Ads Keyword Planner for the related keywords that have higher search volume.

Just go through the entire list and still if you don’t find any reasons, then you can contact Google support team for ad approval. If you are curious to know more about PPC or Google Ads, then you can join in the Seek Digital Academy for PPC Training in Delhi.

Seek Digital Academy provides the Best Digital Marketing Course in Janakpuri to their students under the qualified trained and experienced trainers or educators. Therefore, contact the experts and book your free demo session to get to know more about their teaching methods, fee structure, and curriculum. Good luck!!

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