Articles

5 Reasons Mobile Apps are Better Than Mobile Websites

by Imtiyaz Alam Mind Digital Group

Today if we compare mobile phones with desktops then we find that mobile phones are more in use than desktops. At present, 7.10 billion people are using smartphones all over the world.  

Along with this, exponential growth has been seen in the market of mobile apps. A large number of trades have a common question and the question is: To launch and run various operations of their businesses what can serve as a better platform among mobile websites and mobile apps?

Now I am going to share 5 reasons why mobile apps are better than mobile websites.

1.Potential of personalization – If we compare the personalization capability of web and app then we find that the app is comparatively better. For providing you with a user experience that is highly intuitive, faster and more tailored, the native features of smartphones can be used by the apps.

As per the usage patterns, location, habits and interests of users the data was drawn and on the basis of that data providing the required user experience has been made possible. In order to supply those recommendations and updates to the users that are customized, it becomes necessary to track and analyze the behavior of the user. The apps have the capability of doing all that.

2.Ease of monetization – The apps that do not cost you any money are more popular these days. They can help you in making money and downloading them is absolutely free. The monetization tactics that are sophisticated and the product quality are the two factors that are responsible for delivering a financial performance of this type.

3.A tool of e-commerce that is powerful – As compared to a site, a mobile app can perform much better in the field of e-commerce. To help customers purchase online items easily, an app can help them more than the sites. On comparing the desktop with the app, we find that 1.5 times more conversion rate is possible with the app and if we compare the web with the app then we find that 3 times more conversion rate is possible with the app.

4.Excellent platform for communication – It is very easy to communicate with the help of apps. As compared to the other channels, they have more click rates and open rates. In-app notifications and push notifications are the two features of the app that are more user-friendly. An easier interaction between the consumers and the brands is possible because of these features.

5.Ability to perform offline – In an offline mode the mobile app can function up to a certain level but a mobile web can’t do that. An internet connection is needed by a site to perform.

While being offline the calculations of instalment and tax can be performed by the banking apps. So, we can say that with the use of apps the consumers need not to wait for getting value from the brands.

If you want to increase the demand for your services or products by defining your brand in a perfect manner then contact a web development company. They will help you in building a website and you can use it to define your brand.


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About Imtiyaz Alam Committed     Mind Digital Group

441 connections, 8 recommendations, 1,239 honor points.
Joined APSense since, May 22nd, 2021, From Delhi, India.

Created on Dec 13th 2021 00:09. Viewed 128 times.

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