5 Proven Tips To Save Time During An Exhibition

by Kristen White Blogger

Maintaining a consistent trade show routine is essential for every exhibitor. This requires handling pre-show promotion, training staff, setting up a booth, attracting and managing leads. Perhaps you always get the job done but feel a bit rushed at the end. Becoming robotic and sticking to your routine isn’t enough. You have to examine your process critically to ensure appropriate utilization of time and resources. The following timesaving tips will come in handy.

Mind your exhibition design

It’s important to have an appealing and functional design for your booth. Additionally, it should be easy to set up and tear down. This will save you a great amount of time before and after the tradeshow. Fortunately, you can easily find a modern both with easy setup. You can rent an easy to build stall or hire professionals to set it up for you. Your strategy to save time before and after the show should never compromise quality, aesthetic appeal, and integrity of your booth. This is the trick to a successful trade show.

Attend gainful shows

You don’t have to attend all tradeshows. Prioritize show appearance to save a tremendous amount of time. This requires examining the return on investment for particular tradeshows over the years. You have to have benchmarks to rank, compare, and examine shows that yielded better ROI. Ensure to blacklist shows that didn’t give expected results. This frees up time to allow focusing on high yielding shows to make them more fruitful.

Get the right staff

Hiring the best female promoters in Dubai will save you a significant amount of time. These have proper understanding of how to handle the expo floor. The experience and expertise of professional promoters will give you time to relax. You can trust their judgment, training, and timesaving ability to save you from a headache. The right staff with experience in face-to-face marketing focuses on communicating important details to meet your goals, behavioral expectations, and guidelines.

Placing professional promoters at the forefront will save your staff a significant amount of time. These have the right knowledge and experience to take the lead role while your staff focuses on other roles. You just have to brief your exhibition support staff before the event to let them know your expectations. During the brief, you can give guidelines, respond to questions, and project goals.

Prepare some versatile promotional items

Giveaways are a key factor in the success of any promotional event. So, you have to consider versatile items instead of tailoring them for a particular event. Consider getting promotional items that you can use on multiple events. This is cheaper since you’re more likely to order them in bulk. Re-usable promo items save designing, selection, and purchase time.

Getting your promotional items right requires studying the exhibition demographics. Fortunately, most show-goers are remarkably similar. Information about the market will come in handy when choosing promotional items that appeal to everyone. Ensure to prepare some versatile freebies that are interesting and unique.

On spot screening of prospects

It will save your company a tremendous amount of time when your exhibition staff can screen leads on spot. Fortunately, professional exhibition models have the skills and experience to organize new prospects systematically. Following up leads is harder after the event with emails flooding your email. Having the right staff to follow-up leads on spot will make work less overwhelming.

Conclusion

Following the above proven tips to the core, you’ll save a significant amount of time when holding an exhibition with better chances of success.