5 PPC Tips For Shopify eCommerce Stores That Will Boost Your Sales

by My Web Hero Award Winning Digital Solutions Company

Pay-per-click (or "PPC") advertising has been around for decades as an effective and popular way to help you draw in more business and boost sales. Businesses of all shapes and sizes have found success using the power of PPC, but the real question is how can you ensure your Shopify eCommerce store benefits from this? Here are five eCommerce PPC management tips to help you get started with PPC advertising and see great results soon after!

Create Engaging Ads

A great way to get the attention of your target audience is by creating engaging ads. When people see an ad that piques their interest, they're more likely to click on it and spend time looking at your products. Make sure to include a strong call to action ("CTA") in your ads so that visitors know what they should do when they see it.

Decide on Your Target Keywords

The most important step in optimising your campaign is deciding what keywords you will target. Make sure to come up with a list of keywords relevant to the products and services you offer and what customers might search for when looking for your product or service. This will help determine which ads will be more successful in drawing customer attention to your business.

Experiment With Ad Extensions

Google Ads has several extensions designed to help you tailor your ads to specific audiences. One extension that seems to be underutilised by most people is the Call extension. The call extension allows you to have your phone number show up in the ad with a "Call Now" button next to it. This is an excellent way for you to reach out and contact potential customers who may not be ready to buy just yet.

Use Relevant and Targeted Landing Pages

Landing pages are the page someone sees when they click on a sponsored ad. This is your chance to convince them to take some kind of action — whether signing up for an email list, taking a survey, or making a purchase. You want these landing pages to be as targeted and relevant as possible so that you can sell more goods and services.

First, ensure the landing page copy matches the original ad in terms of product features and benefits. Second, ask yourself how the visitor got there: were they searching for something specific? If so, mention it! Third, show them what other people have bought after viewing this item. And finally, be sure to include testimonials from satisfied customers — people love seeing what others think before they decide!

Hire a PPC Expert

PPC can be a tricky beast to tame. If you're not careful, you'll find your business spending more money than it should on ads that don't work. To avoid this, we recommend hiring professional Shopify PPC management services. When working with someone who knows how to run successful campaigns, you'll get the desired results without investing as much time and energy into the process yourself.

Conclusion

When you're an eCommerce business, you must pay attention to every little detail of your marketing strategy since even the slightest things can affect your sales. Luckily, with these five tips, you can drive more shoppers to your Shopify site without overspending on ads or getting into bidding wars with your competitors.