5 marketing ideas to sell more gift cards

Giving beauty, well-being or care for our friends, family and even our partner can be one of the most successful solutions; not only to get out of the conventional, but to surprise. This type of gift translates into a dose of relaxation, reconnection with the body and personal well-being for the loved ones of your clients, but for you, it becomes an excellent opportunity to have one more resource with which to increase your sales and get new customers.

The key here is to make your gift cards, really are the best option for those customers, who wish to give their loved ones and also relate to these wonderful moments and sensations that will enjoy theirs. On the other hand, it is essential that new customers who come to enjoy their card to your center, feel so surprised and satisfied, that they want to return always. To help you, today we will give you some keys and marketing ideas so you can sell gift cards and offer your customers what they are looking for.

MARKETING TRICKS TO SELL MORE GIFT CARDS

1. It is a special gift, take care of its design and presentation. The person who is receiving this card must have something nice, worked and special in their hands, not a supermarket coupon. Your customers and those given with these cards deserve the best and you can give it to them!

2. Place the cards at the reception desk and even spread them around the center in small displays. Make them visible, placing them in strategic places in your center. If the large surfaces play with the perception locating the star products in their sales lines, placing them at eye level, you can also. For example, apart from the exhibitor with a sign, which you put at reception, you can place others on the shelves where you have placed your beauty products, both outside and inside the booth. Also, you can locate them in some of the positions.

3. How are they configured with your system? The management system makes it very easy for you to create gift vouchers (which you can offer as cards), adapted to the needs of your center's customers. We explain it in a very visual way in the image, which we leave you below. You will love it and you will want to try this functionality now!

4. If the value of the card purchased by the customer exceeds 500 euros, you can create a premium presentation. How? If before we commented that you could present it in a nice envelope with some detail, for these cards of greater cost, the ideal would be to deliver them in a nice box of a plain color (preferably, your corporate color), finished with an elegant bow and some cosmetic product Gift. It is a detail that will cost you very little, but that will make you look great with your client and that you cannot compare the profitability of the sale and the loyalty that you will get from the client. They will love it!

5. Inform your customers about this service through social networks and email marketing: this step is essential. Promote the purchase of these gift vouchers or cards among your customers, inform them of their advantages and turn them into an attractive, original gift focused on the welfare of the recipient.

Thanks to the gift checks, which you can offer as a card to your clients, you will increase your sales, attract new clients and therefore, you will increase the number of appointments in your calendar. It's great! If you want to know other methods to sell more in your aesthetic medicine center, we recommend that you read this complete e-book. In it, we give you many more ideas and tips. You'll love it!

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Created on Dec 10th 2018 11:21. Viewed 366 times.

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