5 Logo Mistakes to Avoid When Going Global

Logos are something we come across every day, from the moment we leave our bed in the morning till the time we hit the sack. Be it the cars we drive, the products we use, the clothes we wear, they are on everything. Each person typically encounters about 5,000 logos daily!

Most companies do not take their logos too seriously, which is quite unfortunate. Logos tend to create an image for the product, and if a business makes some serious mistakes when designing theirs, it could cost them a lot more than just a bad looking logo. Here are 5 of the most common mistakes to avoid:

1. Thinking Fonts and Colors Do Not Matter

Colors represent personality and traits. While red is aggressive and attention grabbing, green represents nature and calm, and blue signifies dependability, authority and responsibility. Using too many colors spoil the logo; the key is to keep it simple- two colors work best.  Same goes for the fonts; your fonts should represent your product and business. You do not want them to be too ordinary, neither do you want them to be over-the-top.

2. Drawing and Designing the Logo Yourself

Designing a logo is far from a piece of cake. It is not something you can come up with overnight, scribble on a sheet of paper, and have printed. If you are looking to go global with your business, you need to put in some serious thought and idea into the design. Consult a professional logo designer for an original, appealing, and relevant logo for your business.

3. Too Similar to Your Competitors

Copying a successful competitor will not land you anywhere near their success. Remember, the rule is to stand out, not blend in. That can be achieved only when you go in the opposite direction to what your competitors are doing. Choose shapes, colors, icons, and fonts that set your business apart.

4. Communicating Too Much With Your Logo

Instead of cramming everything into your business’s logo, concentrate on what your customers are bound to remember about it, positioning your brand just right. The trick is to keep it simple and let it highlight what you want to be known for. Remember that your logo should not appear to be too confusing nor too nondescript.

5. Ignoring the Customers

It is essential to keep in mind that you design logos to grab the attention of your customers. So before you design your logo, be sure of the target market. Research well on the likes and dislikes and then set to work on designing a logo that appeals to them.

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