For new marketers or lead generators, it is essential to remember that at the end of the day, effective marketing is all about the amount of leads that you bring in. And even that isn’t as important to a business. What is important is that those leads can be turned into potential buyers and improve your business’s ROI. Here are some important facts that you need to remember when generating leads:

1.     Lead Generation is Difficult

Getting people to divulge their personal and financial information is not easy. This makes lead generation a very difficult process. A study performed among marketers suggests that about half of them believe that generating new leads is the hardest thing to do in marketing. The biggest challenge is reaching the decision makers and improving the quality of the leads that are generated. This process can be simplified by using lead management software like Lead Capsule.

2.     High Costs of B2B Leads

Business to business lead distribution isn’t cheap. Marketers can sometimes spend up to a $1000 on a single lead. About 12% of all marketers spend that amount, and at times go over that for one single lead. Not all the leads cost as much but they still aren’t cheap, about 75% marketers pay $50 for each lead.

3.     Most Popular Lead Generation Method

There are many methods of both online and offline lead generation. The most effective of these methods according to marketers is email. Email is effective because customers can be provided with all the necessary information conveniently in their inbox. No other method even comes close to the popularity of email lead generation.

4.     Getting the Correct Information

As mentioned above, generating new leads is the hardest process in marketing. The main reason for that difficulty is that people provide the wrong information to the marketers. And the amount of people providing wrong information is increasing each year. One way to weed out fake leads is to use lead verification software.

5.     It’s all about the Money

As mentioned in the beginning, the whole process of lead generation is about delivering the best ROI for the business. Marketers are always on the lookout for leads that are verifiable and can turn out to be potential customers.

Company Introduction

Lead Capsule is a premiere lead management software. Its features include lead generation, lead aggregation, lead distribution, customer relationship management, affiliate marketing and lead commerce.  It is difficult to manage leads especially when working with multiple verticals. The Lead Capsule lead management system simplifies the whole process.

For more information, please visit http://www.leadcapsule.com/