5 Hacks to Rank Keywords on Amazon

Amazon is the biggest platform to market your products. The website drives global consumers and never fails to delight them with its unique collection of products. Amazon allows sellers to not just showcase their products but also their skills. From furniture, beauty products, skin care items, kitchen appliances to mobiles and festive gifts, you can sell everything. However, in order to sell products, your keywords must also rank high so that customers could find you and your products on Amazon. How to do that?

Let us understand in the below easy steps:

Know your target audience

Customers on Google and Amazon are totally different and you must be aware of the difference. You must know that customers on Google are mostly the to know about a product, its definition, how to use it or its applications or benefits. Google provides generic information basis on the keywords. On the contrast, Amazon sells its own product line. Henceforth, consumers who visit the website are mostly to see those products and hence they use keywords related to the product they are searching for.

Generate a list of product specific keywords

Regardless of what you might be selling – furniture, beauty products, gadgets or kitchen appliances, create a list of possible keywords which your potential customers might type in the search bar of Amazon website. It is a good idea to also search for keywords on other platforms and accordingly create that list of keywords relevant for your product line. Make sure you do a comprehensive research on the products you offer and the keywords which are fit to be used.

Use Amazon-specific tools

As we mentioned above, users of Amazon are entirely different from Google users which is why heir searches also appear different. Know this difference and make use of tools that are Amazon specific. To name a few, Keyword tool and Sonar are tools to analyze the search volume of your list of Amazon keywords.

Know your products

While you are in the process to increase your keyword ranking, make sure your keywords match with the products on display. If you are selling a lady’s clutch, keywords must not be related to skin and beauty. In fact, the make sure you list your products under the right category. In case you used wrong keyword, your brand might have to a penalty as it is an indirect effort to diminish Amazon’s credibility and brand value.

Double check the quality

Customers visit Amazon because of the quality of products it offers. If you are new to Amazon, it doesn’t mean you will not check the quality of your products in the process to increase your keyword rankings. It is your responsibility to ensure the quality of products is best to meet the requirements of your prospective consume base so that customers start to buy that product more.

If you are wondering ‘how to rank my keywords on Amazon’, do an intensive research on the ‘best practices to increase your search engine optimization strategies’.